The Climate Action Working Group, established by the Advertising Association (AA) in partnership with ISBA and the IPA, has launched a new industry standard for climate-friendly advertising production in the UK.
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VaynerMedia’s Sarah Baumann considers whether there is something inherently different about female leadership.
Bob Wootton weighs in on the two most contentious topics debated in adland this month.
ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.
Broadcast consultant Stephen Arnell worries that Channel 4 has struck the wrong chord with its plans for a Black Takeover Day
Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.
With two potential news channels waiting in the wings, Ray Snoddy ponders if Mark Thompson should have been careful what he wished for
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
