Boots has revealed its multi-platform Christmas campaign today Bags of Joy.
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In the latest episode of the Making Sense of it All, Kendall argues for taking a long, broad and wide view to understand how brands connect with people.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
| Ian Moss
Partner content: Exploring the audio revolution at Tuning In by Radiocentre
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
Passions matter for consumers and tapping into them delivers better outcomes for media owners and advertisers.
The better a service or product advertised in a video game fits the environment and experience of the gamer, the higher the message resonance.
BARB’s CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.
Acceptance of Serota’s review findings could change the internal culture of the BBC to make it more robust and defensible, believes Ray Snoddy