Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns.
More Uk articles
The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Jan Gooding offers strategic planning advice for brands looking to navigate their way through the disruption.
Dominic Mills debates a Christmas dilemma, and it’s not just which five people to invite over for lunch.
Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
Starcom UK’s managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.
Full report available at: Mediatel > Connected > Consumer Surveys
The IPA’s research director Belinda Beeftink looks at the impact lockdown has had on the lives, daily habits and media consumption of young people.
Ray Snoddy looks at the ongoing battle between the Australian government and the tech giants.
