Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg’s Arif Durrani.
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The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.
Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.
In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.
In the first of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.
84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.
While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.
Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content
Ebiquity has promoted Mark Gay to chief client officer.
The Insights 2020 report by AudienceProject found that traditional weekly television viewing has declined in all countries, with the exception of Finland.