Jacob reflects on the progress adland has made in realising the effects it has on culture, what she is most looking forward to in 2021, and her expectations for the future of cinema.
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Industry experts analyse the findings of the latest IPA Bellwether report.
Partner content: PubMatic’s Lisa Kalyuzhny looks at how Covid-19 has shaped the future of programmatic advertising.
The latest IPA Bellwether Report details another sharp decline in UK advertising budgets during the final quarter of 2020.
Ray Snoddy delves into the conundrum of impartiality as BBC staffers seek to safeguard its value in the classroom
A new study demonstrates how co-location of ‘intense’ content with advertisements has no negative impact on the advertiser, as long as it is in a quality news environment
| Ed Mason
Full report available at: Mediatel > Connected > Consumer Surveys
The audience measurement specialist Comscore has announced three new major investors, including the U.S. cable operator Charter Communications.
Bob Wootton gets to grips with the events of the year so far and what’s coming down the track for social media platforms
Bauer Media’s former chief revenue officer for radio, Simon Kilby has been promoted to MD of Advertising as Abby Carvosso takes up newly created audio position