Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.
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The CMA has warned that Facebook and Google’s dominance over the digital ad market raises barriers for new competitors and may also inflate prices for consumers.
The coming together of legislators and advertisers could finally apply enough pressure to achieve reform and a rebalancing of the world of communications.
Mediatel Events is asking which media organisations are willing to stand shoulder to shoulder with us on July 14 when we stream our second Future of Diversity event, as we launch a new charity sponsorship model.
Full report available at: Mediatel >Media Landscape> Industry Reports
The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde – but there are a few points that need considering if it’s going to get the pivot right.
Mediatel explores how media measurement is evolving and what this means for advertisers, publishers and agencies.
Wildman – president of Hearst Europe and CEO of Hearst UK – discusses what impact he’s seen Covid-19 have on the business so far, and what the future holds for the publisher’s magazine brands.
It’s important that magazines adapt on all sides, writes Bauer Media’s Lucie Cave – ensuring content is revised for both its readers and its advertisers
VCCP’s Aidan Mark shares 10 performance lenses that are positively influenced by brand building.