Digital advertising generated 80% of The Guardian and The Observer‘s ad revenues during the last financial year, the newsbrand’s parent company, Guardian Media Group, has revealed.
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Facebook has filed a lawsuit against two app developers for “click injection” fraud after using malware to fake the number of clicks on Facebook ads.
As Ofcom dubs the UK a “nation of streamers”, Raymond Snoddy wonders who will win and who will lose in the upcoming battle against Netflix
Disney missed analyst expectations for the third quarter of the year as profits fell 51% to $1.4bn. Shares in the entertainment giant subsequently fell 5% in after-hours trading.
Ofcom has released its second Media Nations annual report.The report reviews key trends in the television and video sector as well as the radio and audio sector. In these reports Ofcom provides data and analysis on traditional broadcast television and radio services, and looks at the take-up and impact of other types of video and… Continue reading Ofcom: Media Nations 2019
Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix
Japan’s audience measurement body for TV has launched a collaborative platform which measures broadcaster online viewing data at census level, underpinning trading of online inventory across all major commercial broadcasters.
According to the latest UK agency estimates, ITV saw its revenues fall -20.8% year-on-year (YoY) in June, bringing its total down to £92.4m from £117m last year.
With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.
Dentsu Aegis Network has promoted Amplifi’s Mike McCoy to UK chief executive of its global media agency, Vizeum.