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A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.
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If you went into your local Sainsbury’s and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
Mazuma mobile has been announced as the new sponsors of The Circle, Channel 4’s reality gameshow series, when it returns to screen this autumn for its second season.
The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.
Influencer blunders are numerous – but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.
Independent media agency BBJ&K has appointed Ben Emerton as client services director.