Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny
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Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.
Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?
After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.
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Bassil discusses maternity leave during lockdown, why brands are in a state of ‘disconnection’, and Digitas’ five year strategy.
Reports available at: Mediatel > Connected > Consumer Surveys
MullenLowe Group’s UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.
The nation’s appreciation of the value of journalism has increased ‘significantly’ since the coronavirus pandemic hit the UK, according to a new study commissioned by national news brand marketing body Newsworks.
The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done