What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
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Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
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Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.
Fran Quilty, co-founder and CEO at Conjura, explains how ecommerce is disrupting the way consumers make major purchasing decisions.