Sponsored: A world in lockdown has made radio more relevant now than ever, writes Paul Keenan, as he outlines Bauer Media’s present and future strategy.
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Since the start of the COVID-19 national lockdown, 38% of commercial radio listeners have been tuning in for an extra hour and 45 minutes each day, according to new research from Radiocentre.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.
Sponsored: New data proves it’s safe to advertise during the COVID-19 pandemic… and the right way to do it, writes Veritonic’s Scott Klass
On so many levels does COVID-19 now impact our lives. And once the worst of it is over, whenever that may be, its legacy will be long-lasting.Beyond the human tragedies, we need to understand how it will impact media and advertising, and today we look at how the pandemic could limit the efforts of media… Continue reading The lost quarter?
title: The Future of Media Digital Broadcast hashtag: FoMedia iframe: ‘‘ # sponsor_url: ‘https://mediatel.co.uk/assets/mediatel/page-skin/future-ooh/sponsors/future-ooh-fom-best-of-the-best.png’ sponsor_url: # white_logos: false sponsors: – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/pubmatic.png name: pubmatic – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/viooh.png name: viooh – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/roku.png name: roku – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/beeswax.png name: beeswax – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/standard-media-index.png name: standard media index – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/unruly.png name: unruly – img: https://mediatel.co.uk/assets/mediatel/page-skin/2021/2021-10-fom/sponsors/audience-project.png name:… Continue reading Events Live Streaming page
PHD UK has hired Louise Twycross-Lewis as head of insight within Discovery, the agency’s specialist data, insight and marketing science team.
The real surprise about the government’s daily COVID-19 briefings is the seeming inability of journalists to hold those in charge to account, writes Ray Snoddy.
Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.
In this week’s Media and Marketing podcast, host John Reynolds speaks with Sarah Douglas, CEO of ad agency AMV BBDO, and Zaid Al-Zaidy, CEO of indy creative agency Above+Beyond.