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The “new normal” we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope’s Gill Huber – and the power of out of home should not be forgotten.
The IPA’s research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
AlixPartners’ Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
There is the opportunity to be incredibly creative in bringing the worlds of music and gaming together, writes Charles Gadsdon.
It’s time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director’s view on the programmatic supply chain report.
The narrative of decline that has rightly irked publishers for the last decade – and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
Dominic Mills examines the strategies – past and present – that could kick-start consumer spending and reboot the ad market.
David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.