Addressing a challenge posed by Nationwide’s Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.
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To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today
Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.
Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.
Ginai explains how she has approached the last eight months as leader of a small marketing business. Plus: mid-pandemic neuroscience.
ITV’s CEO, Carolyn McCall has predicted an annual rise in advertising revenues for the final quarter of 2020.
Mediatel Events’ Marketing to the CFO’ webinar discusses the framework and disconnect between CMOs and finance.
The amount of time “gamers” spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.
In times of change re-evaluating existing partnerships is crucial, argues Analytic Partners’ associate vice president Kevin O’Farrell.
With news of a Covid vaccine sweeping the front-pages, Ray Snoddy urges the media to consider the wider picture and use its influence for good