The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
Showing 7861-62,625 of 62,625
More Uk articles
The BBC, ITV and Channel 4 have always had local television content and culture largely to themselves – but even that is set to change, writes Ray Snoddy
The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.
As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
Andrew has led the firm’s UK business since it was established in 2010, but will be leaving to work for her family business. However, she will continue to serve on the group board as a non-executive director.
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
Four top brands will be looking for innovative ideas and solutions to marketing and brand headaches in a series of live challenges at MAD//Picnic on 10 July at The Old Truman Brewery.