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VaynerMedia’s Ben Allison has relocated from the agency’s New York office to take up a new position as vice president of global media in London.

A new marketplace that “digitises word-of-mouth” and allows online shoppers to make charitable donations as part of their purchases launched this week.

Steve Edwards offers a guide to help you change your planning game.

Full report available at: Mediatel Connected > Connected Surveys > Data

Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.

Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.

The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the second quarter of 2019.To access the report, please click the link below:External Link:UKOM/comScore Digital Market Overview – Q2 2019

The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.

BritBox and Viacom have struck a deal which will see British content from Channel 5 and Comedy Central available on the online streaming service when it launches later this year.

Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.