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Leading Questions with Rak Patel – Channel 4 Sales

Leading Questions with Rak Patel – Channel 4 Sales

13 Mar 2026 | James Longhurst

Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.

Why coupons, not points, will define grocery media in 2026
Why coupons, not points, will define grocery media in 2026
25 Feb 2026 | Steve Smith
Sky Media adds four new Premier League sponsors
Sky Media adds four new Premier League sponsors
15 Aug 2025 | Ellie Hammonds
CTV ad fraud ‘costs advertisers up to $8m a month’
CTV ad fraud ‘costs advertisers up to $8m a month’
28 Apr 2023 | Ahmed Elkady
Winners of The Media Leaders Awards 2021 revealed
Winners of The Media Leaders Awards 2021 revealed
14 Jan 2021 | The Media Leader Staff
Only 58% of Brits will still be watching traditional TV in five years, says survey
Only 58% of Brits will still be watching traditional TV in five years, says survey
15 Dec 2020 | Mike Fletcher

Siobhan Kenny to step-down as Radiocentre CEO

14 Dec 2020 | Mike Fletcher

Radiocentre’s CEO, Siobhan Kenny will step-down from her role at the industry body for commercial radio in the summer of 2021, it was announced today.

The perfect marketer in 2025 will be a responsible one

24 Nov 2020 | Jan Gooding

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding

Could staying local bring new revenues to OOH?

30 Oct 2020 | Sam Tidmarsh

Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.

Leading on good mental health

27 Oct 2020 | Jan Gooding

Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.

Goodbye media auditing; hello independent media analysis

13 Oct 2020 | Nick Manning

Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny

Weird science, Spotify & sound advice

12 Oct 2020 | Dominic Mills

Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?

A response that matters

07 Oct 2020 | Raymond Snoddy

The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done

2020: The year that time forgot

30 Sep 2020 | Daivid Corrado

Daivid Corrado, Total Media’s international strategist, tracks time’s impact on consumer behaviour

ITV attracts new advertisers following booking changes

01 Sep 2020 | Mike Fletcher

More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.

Global launches Fast Flex for bus advertising

01 Sep 2020 | Mike Fletcher

Advertisers are able to execute national or local bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.

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24 Mar 2026

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