Capital Radio and supermarket chain Safeway have struck a “mutually beneficial” deal surrounding Safeway’s ‘Picnic 2002’ event, which will feature artists including Diana Ross, Rod Stewart and Ronan Keating and draw on Capital’s experience at putting on the ‘Party in the Park’ events.The deal evolved after initial discussions regarding Safeway using Capital FM’s event infrastructure… Continue reading Capital Partners Safeway For ‘Picnic 2002’
Two UK radio stations were ranked first and second in the world in terms of hours of programming streamed on the web during March. Virgin Radio streamed over 1.2m hours of programming during the month, taking first position in a chart compiled by internet radio audience measurement service Measurecast, while Jazz FM, which ranked first… Continue reading Virgin Radio Tops Net Streaming Table
The BBC and BSkyB are thought to have been asked by industry regulators to come to the rescue of digital terrestrial television if the beleaguered ITV Digital closes.According to a report in today’s Guardian, the ITC has approached a number of broadcasters including the BBC and BSkyB about ways to maintain Britain’s lead in the… Continue reading BBC And BSkyB May Rescue Digital TV
Colin Lloyd has stepped down from his role as president of the Direct Marketing Association (DMA) after nine years in the job. He is not taking on a new full-time role, but will instead consider increasing his non-executive directorships and consultancies.Lloyd, who joined the DMA in 1993 as chief executive, has been credited with the… Continue reading Lloyd Steps Down After Ten Years With DMA
Pay-per-click search engine Espotting will this week launch its first ever radio advertising campaign targeting small and medium businesses.The six-figure, direct response campaign will initially launch in London before going national in the next few months and is intended to raise awareness of the Espotting service. A series of 40-second radio ads, planned by AMS… Continue reading Espotting To Launch First Ever Radio Campaign
Analysis of TV revenue estimates for February reveals continuing bad news for the UK’s terrestrial TV channels. Overall, terrestrial channels saw a 11.9% year on year decline in revenue during the month. The UK’s largest commercial broadcaster, ITV1, experienced the most significant fall. Channel 4 also fared poorly with revenue slipping year on year, while… Continue reading TV Market Round-Up – February 2002
Emap, publisher of men’s magazines FHM, Face and Arena, has released the initial findings of a study designed to give advertisers an insight into the attitudes and lifestyles of male consumers.The research, which was commissioned to help brands understand “what it takes to be a man in modern Britain”, shows that men consider themselves to… Continue reading Emap Publishes Research Into Male Attitudes
Future Publishing has announced that it is to increase the frequency of its Official Playstation 2 Magazine brand extension, OPSM2: Special Editions to bimonthly, reflecting its faith in the games magazine market (see Future Banks On Games Mag Market Growth).The increase follows the sales success of the title and an agreement with Sony. OPSM2: Special… Continue reading Future Increases Gaming Magazine Frequency
BSkyB saw shares fall yesterday as it looked increasingly unlikely that it would be able to exercise its £1bn put option on Kirch, which has filed for bankruptcy (see Kirch Media Files For Bankruptcy). Stock slipped 2.73% to close at £7.84, down 22p on the day before.Carlton and Granada were also down yesterday as their… Continue reading Sharewatch
IPC titles Woman and Woman’s Own are to be promoted in a joint advertising campaign worth £3m beginning this month, which will include TV and print advertising, sampling and in-store activity. The first airing of the TV advert occurred last night.Following consumer research showing that the two brands are entwined in consumer’s minds, the campaign… Continue reading £3m Ad Campaign For Woman and Woman’s Own
