Email marketing is becoming more popular than traditional direct marketing with more than 80% of the UK’s online population receiving an electronic direct mail (e-DM) during December 2001, according to a report from NetValue.The report shows that the amount of e-DMs sent last year increased by more than 100%, with the number of marketing emails… Continue reading Email Marketing On The Increase
I Feel Good has confirmed that its new men’s magazine is to be called Jack and will launch on 25 April priced at £2.50.Jack will be a biannual initially, with the autumn/winter edition due out on 25 August and will appear as a monthly title from the November issue. The magazine will adopt the A5… Continue reading IFG To Launch Jack For Lads
ITV Digital and the Football League are thought to have agreed to further negotiations over the £315m football rights deal that is threatening the future of the troubled pay-TV service.According to a report in today’s Financial Times, senior executives reviewing ITV Digital’s financial situation agreed yesterday (see ITV Digital In Salvage Talks) to hold further… Continue reading ITV Digital Dispute Goes Into Extra Time
Channel 5 has secured financial services company More Th>n as sponsor of its new motoring series 5th Gear. The channel has also lured Top Gear presenters Quentin Wilson and Tiff Needell from the BBC to front the show, which begins in April.News of this lifestyle programming deal comes in the wake of Channel 4’s announcement… Continue reading More Th>n Sponsors C5 Motor Series
Week on week analysis shows that Highbury House, which released its full year results on Thursday showing a 29% rise in revenue to £100m (see Highbury House Sees B2B Publishing Revenues Flat For 2002), was one of the best performers in last week’s media market. Shares rose 23.91% week on week to close at 28˝p,… Continue reading Sharewatch
Only seven media businesses made it into the Sunday Times’ Best Companies To Work For list this year. The highest ranking, Abbott Mead Vickers, was at number 22, down from number 7 last year. Supermarket Asda was named the best company to work for, ahead of Microsoft and consumer electronics retailer Richer Sounds.The list, published… Continue reading Media Outfits Rare Among “Best Companies To Work For”
With the second series of Survivor currently looking as if it will replicate the lack-lustre ratings of last year’s, ITV is to give another reality gameshow imported from the US a shot.Elimidate, already apparently a “smash hit” in the States, combines the exotic locations of Survivor with the “romance” of Blind Date. However, all thoughts… Continue reading ITV Imports Survivor-Style Dating Show
Dennis Publishing is investing £1m in a motoring internet portal which will offer a high level of targetting to advertisers and, it hopes, early signs of success. £175,000 of the budget will go towards an online and print marketing campaign.Multimedia division Dennis Interactive has combined content from Auto Express and evo with motorsports and retailer… Continue reading Dennis Sinks £1m Into Motoring Portal
TalkSPORT has signed a deal with the UK’s largest interactive betting service, Blue Square, to sponsor special sports features during its coverage of this summer’s World Cup tournament.The features will run throughout the period when live games take place and will be sponsored solely by Blue Square. The online betting firm will provide odds on… Continue reading TalkSPORT Secures World Cup Sponsor
ITV Digital is believed to be meeting with the Football League today in a last ditch attempt to resolve the dispute over television rights, which could threaten the future of the troubled digital TV platfrom (see Football League Rejection Could Close ITV Digital).The meeting is also expected to put in place the mechanism for Deloitte… Continue reading ITV Digital In Salvage Talks
