Kirch Media today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors.Last ditch attempts to rescue the company from insolvency, including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, have failed. Kirch Gruppe’s debts are thought to be in the region of $5.7… Continue reading Kirch Media Files For Bankruptcy
Natmags’ veteran women’s monthly title, Good Housekeeping, has announced three new appointments as it prepares to celebrate 80 years on the news stands in October.Tony Long, advertisement manager at Cosmopolitan in the 80s and more recently head of media sales at Translucis, has been brought back to Natmags to become advertising director of the magazine.Promotions… Continue reading Good Housekeeping Adds To Staff In 80th Year
According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.Following a decrease of around 13% in January and February the forecasts seem overly… Continue reading Leaked Figures Reveal End Of TV Slump
The average online advertising campaign raises brand awareness by 5% and brand recognition by 19%, according to a report by independent research company Dynamic Logic.The research, which was carried out to gauge the effectiveness of the internet as a marketing tool, shows that online advertising becomes more effective over time, with the average impact of… Continue reading Online Ads Have Brand Building Impact
Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in yesterday’s media market. Shares rose 8.33% to close at £3.57˝p, an increase of 27˝p on the day before.Carlton and Granada, which are negotiating the future… Continue reading Sharewatch
Natmags has appointed Sian Roberts to the role of advertising director at the only weekly title in its magazine portfolio, Best. Roberts has been acting ad director since June last year and will take up the role with immediate effect.Roberts has been working on Prima and Best since their Gruner + Jahr days, and joined… Continue reading Best Appoints New Advertising Director
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association.Latest AA figures forecast that consumer magazine ad spend will rise by 2.1% during 2002, reaching £795 million, whilst total ad spend across all media is set to fall by… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
BBC Worldwide is revamping its BBC Good Homes magazine and is increasing its marketing investment in the title.From next month the magazine, which reported an 8.9% decline in circulation in the latest ABC results (see May’s issue of the magazine will include more home and lifestyle features and will sell at the promotional price of… Continue reading New Look For BBC Good Homes Magazine
Emap is to roll out SMS activity across all of its print, radio, online and TV brands. The company will work with Flytxt as its preferred supplier, which developed its first SMS campaign for Emap in November 2000, promoting Smash Hits.Flytxt’s role in the arrangement will be to provide consultancy, build campaign applications and run… Continue reading Emap Teams With Flytxt For SMS Rollout
Maiden has created a bespoke 5 day campaign for online betting company Attheraces.co.uk, giving it “ownership” of Aintree Station and public transport routes to the famous race racecourse over this Grand National weekend.The campaign has used floor panels, banners, 6-sheets, 4-sheets and escalator panels at Lime Street railway station, Lime Street Underground, Liverpool Central, Liverpool… Continue reading Maiden Helps Attheraces Lead The Field At Aintree
