Week on week analysis shows that Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in last week’s media market. Shares rose 10.85% week on week to close at £3.57˝, an increase of 35p on… Continue reading Sharewatch
BT is planning to extend its high-speed internet service to reach over two thirds of the UK population by the end of next month.The company, which reduced the price of its wholesale broadband product in February, is connecting a further 50 UK towns and cities to its high-speed ADSL service as part of an initiative… Continue reading BT To Extend Broadband Offering
Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in yesterday’s media market. Shares rose 8.33% to close at £3.57˝p, an increase of 27˝p on the day before.Carlton and Granada, which are negotiating the future… Continue reading Sharewatch
Natmags has appointed Sian Roberts to the role of advertising director at the only weekly title in its magazine portfolio, Best. Roberts has been acting ad director since June last year and will take up the role with immediate effect.Roberts has been working on Prima and Best since their Gruner + Jahr days, and joined… Continue reading Best Appoints New Advertising Director
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association.Latest AA figures forecast that consumer magazine ad spend will rise by 2.1% during 2002, reaching £795 million, whilst total ad spend across all media is set to fall by… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
BBC Worldwide is revamping its BBC Good Homes magazine and is increasing its marketing investment in the title.From next month the magazine, which reported an 8.9% decline in circulation in the latest ABC results (see May’s issue of the magazine will include more home and lifestyle features and will sell at the promotional price of… Continue reading New Look For BBC Good Homes Magazine
Emap is to roll out SMS activity across all of its print, radio, online and TV brands. The company will work with Flytxt as its preferred supplier, which developed its first SMS campaign for Emap in November 2000, promoting Smash Hits.Flytxt’s role in the arrangement will be to provide consultancy, build campaign applications and run… Continue reading Emap Teams With Flytxt For SMS Rollout
Maiden has created a bespoke 5 day campaign for online betting company Attheraces.co.uk, giving it “ownership” of Aintree Station and public transport routes to the famous race racecourse over this Grand National weekend.The campaign has used floor panels, banners, 6-sheets, 4-sheets and escalator panels at Lime Street railway station, Lime Street Underground, Liverpool Central, Liverpool… Continue reading Maiden Helps Attheraces Lead The Field At Aintree
Future Publishing’s NGC magazine is to receive a £250,000 redesign in an attempt to make it the “ultimate read for all Nintendo gamers”.From next month the magazine, which reported a 41.5% year on year drop in circulation in the latest ABC results, will appear in a new larger format containing 32 extra pages. The new… Continue reading NGC Magazine To Get £250,000 Redesign
National sports radio station TEAMtalk 252 has signed a 12-month marketing deal with the Daily Star.The deal, which begins this month to coincide with TEAMtalk’s consumer marketing campaign, will see the station’s presenters write sports-orientated columns for the Daily Star. TEAMtalk’s weekday morning presenter Jamie Broadbent will write a branded Monday morning column entitled Its… Continue reading TEAMtalk Secures Marketing Deal With Daily Star
