Channel 5 has announced details of its marketing campaign for the Top Gear-style motoring show 5th Gear.The press and radio campaign has been described as a “high impact strategy designed to bombard the audience with the tune-in message” during the weekend before launch. The campaign will focus on the awareness and positive associations of presenters… Continue reading Channel 5 Hopes To Drive Viewers To 5th Gear
Reuters was one of the best performers in yesterday’s media market with shares rising 3.79% to close at £5.62, following rumours that the the news and financial information group might buy back its online trading arm Instinet.Granada also performed strongly with shares improving 2.37% yesterday to finish at £1.40ź after Merrill Lynch reiterated its “strong… Continue reading Sharewatch
The Independent has had a rocky ride since its launch in 1986. Initially the title received a warm welcome and quickly found itself to be the flavour of the moment, with editor and co-founder Andreas Whittam Smith achieving both sales and editorial acclaim. Within five years circulation was up almost 30%, but as the paper… Continue reading Feature: Making Over The Independent
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
Mega Profile has announced that the first advertiser on its new London-based mega site will be CNN, as part of its “Be The First To Know” campaign this month.The site is situated in Docklands, on the main route to London City Airport. At 98m long and 7m high it is more than 17 times the… Continue reading Mega Profile Launches London Site With CNN Ad
IPC Ignite is to give music title NME a revamp including a new size and the introduction of a glossy cover, in time for the magazine’s 50th birthday.The revamped birthday issue will go on sale on 20 April, priced at £1.50. The new format will see the title shrink to a size closer to standard… Continue reading New Size For NME As Title Reaches 50
News of the Queen Mother’s death prompted over 9 million people to tune into special news bulletins on BBC1 and ITV1 last Saturday and has caused traffic to the royal website to increase by 1200%.BBC1 was one of the first terrestrial channels to broadcast news of the royal death with a special bulletin airing at… Continue reading Millions Tune Into News Of Royal Death
Pace Micro Technology has launched its new low-cost digital receiver allowing UK viewers to switch to digital TV without having to subscribe to digital platforms such as Sky or the beleaguered ITV Digital.The digital adapter, which is available for under £100, allows viewers to access up to 14 free-to-air channels and is being hailed as… Continue reading Pace Of Digital TV Increases
Internet advertising is increasing, according to the latest research from LemonAd, which shows that the number of websites being used by the UK’s top ten online advertisers grew by 24% during March.The research shows that computer manufacturer Dell ran the most online ad campaigns during March, followed by Freeserve, which used over 50 sites to… Continue reading Growth Continues For Online Advertising
