The Digital Radio Development Bureau (DRDB) has launched the second phase of its advertising campaign on analogue radio stations, designed to raise awareness of digital radio.The ads, which feature veteran DJ John Peel, are 20, 30 and 40 second slots which will run on Classic FM, Virgin AM and over 60 local analogue stations for… Continue reading DRDB Rolls Out New DAB Awareness Ads
JCDecaux has launched what it claims is the first permanent specialised network of LED update screens in the UK.The network includes 15 poster sites nationwide and offers advertisers a feature that provides real-time information on a selection of JCDecaux’s UK 96-sheets, 48-sheets and bus shelters. The system will be introduced to provide information about the… Continue reading JCDecaux Rolls Out LED Network
The Advertising Association (AA) has welcomed the Government’s decision to abolish the heavy restrictions on gaming and betting advertising and is calling for a new code of practice to be implemented without delay.The AA has been campaigning for the deregulation of advertising in this sector for some time and earlier in the week the Government… Continue reading AA Welcomes Relaxation Of Gambling Ad Restrictions
Maiden Group this morning released full year results for 2002 revealing a decline in underlying sales although the company still outperformed the outdoor market.Outdoor sales revenue was £80.3 million, a slight increase on 2000 totals of £80.2 million. Underlying outdoor sales were down 0.8%, compared to decline in outdoor market of 2.8%. Maiden said that… Continue reading Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002
Culture Secretary Tessa Jowell has urged ITV Digital to continue negotiations with the Football League after the troubled digital TV platform was put into administration yesterday (see Administration For ITV Digital Confirmed).The League is threatening to sue ITV Digital’s joint owners, Carlton and Granada, for £500m to cover the outstanding £178m that the company owes… Continue reading Jowell Urges ITV Digital To Continue Talks
Scottish Radio Holdings (SRH) has released a trading update prior to the end of its half year on 31 March. The company indicated that while a decrease in group revenues is expected, its focus on local media has protected it from the full force of the media downturn.SRH’s revenue is expected to show a decrease… Continue reading SRH Expects 3% Decrease In Interim Revenues
Carlton and Granada saw shares improve yesterday following reports that ITV Digital had agreed to further negotiations with the Football League over the TV rights dispute (see ITV Digital Dispute Goes Into Extra Time). Carlton was up 1.43% to close at £2.66ź, while Granada saw stock rise 0.18% to finish at £1.38˝, an increase of… Continue reading Sharewatch
As it nears its fifth birthday at the end of this month, Channel 5 is showing every sign it is coming of age. An increasing programming budget, meatier programmes, the successful integration of Home & Away and, perhaps not unconnected to the previous factors, a growing audience share, means that it no longer looks wise… Continue reading Feature: Channel 5’s Reasons To Celebrate
The Commercial Radio Companies Association (CRCA) has published a report in the hope of stimulating debate on the shape, approach and duties of OFCOM.Among the points made in OFCOM: Deregulating Commercial Radio are that the BBC should fall completely within the OFCOM remit, echoing the feelings of others in the industry, including the IPA (see… Continue reading CRCA Publishes Report On Role Of OFCOM
BBC1 has unveiled its new channel idents and logo, replacing the globe hot air balloon which has floated across the space between programmes for five years.Lorraine Heggessy, controller of BBC1 said that the new identity should reflect the channels “universal appeal”, saying that it was “time to move on and bring a fresh feel to… Continue reading BBC1 Unveils New Identity
