According to reports in this morning’s press, ITV Digital may be closed as soon as next Monday unless Carlton and Granada pledge more money to keep the service afloat.Figures released to the Football League by the High Court, as part of their attempt to recover rights money owed by ITV Digital, supposedly reveal that the… Continue reading ITV Digital Could Be Closed By Monday
Pay-per-click search engine Espotting will this week launch its first ever radio advertising campaign targeting small and medium businesses.The six-figure, direct response campaign will initially launch in London before going national in the next few months and is intended to raise awareness of the Espotting service. A series of 40-second radio ads, planned by AMS… Continue reading Espotting To Launch First Ever Radio Campaign
Analysis of TV revenue estimates for February reveals continuing bad news for the UK’s terrestrial TV channels. Overall, terrestrial channels saw a 11.9% year on year decline in revenue during the month. The UK’s largest commercial broadcaster, ITV1, experienced the most significant fall. Channel 4 also fared poorly with revenue slipping year on year, while… Continue reading TV Market Round-Up – February 2002
Emap, publisher of men’s magazines FHM, Face and Arena, has released the initial findings of a study designed to give advertisers an insight into the attitudes and lifestyles of male consumers.The research, which was commissioned to help brands understand “what it takes to be a man in modern Britain”, shows that men consider themselves to… Continue reading Emap Publishes Research Into Male Attitudes
Future Publishing has announced that it is to increase the frequency of its Official Playstation 2 Magazine brand extension, OPSM2: Special Editions to bimonthly, reflecting its faith in the games magazine market (see Future Banks On Games Mag Market Growth).The increase follows the sales success of the title and an agreement with Sony. OPSM2: Special… Continue reading Future Increases Gaming Magazine Frequency
Week on week analysis shows that Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in last week’s media market. Shares rose 10.85% week on week to close at £3.57˝, an increase of 35p on… Continue reading Sharewatch
BT is planning to extend its high-speed internet service to reach over two thirds of the UK population by the end of next month.The company, which reduced the price of its wholesale broadband product in February, is connecting a further 50 UK towns and cities to its high-speed ADSL service as part of an initiative… Continue reading BT To Extend Broadband Offering
NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum.NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A multi-channel… Continue reading NTL Trials Digital TV On The Move
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999.The AA forecasts that TV revenue in 2002 will be £3.4 billion… Continue reading TV Will Rebound In 2003, Says AA
The Radio Magazine has claiming that the Goverment has “failed the industry again” because it appears that the release date of the draft Communications Bill, expected to be later this month, could be put back until after local government elections in May.The magazine claims that the Government is concerned that new cross-media ownership rules may… Continue reading Concern At Possible Draft Communications Bill Delay
