IPC titles Woman and Woman’s Own are to be promoted in a joint advertising campaign worth £3m beginning this month, which will include TV and print advertising, sampling and in-store activity. The first airing of the TV advert occurred last night.Following consumer research showing that the two brands are entwined in consumer’s minds, the campaign… Continue reading £3m Ad Campaign For Woman and Woman’s Own
NTL may avoid forced liquidation, according to report on FT.com today, which claims that the indebted cable group could sign a deal with its bondholders as early as this week.The paper reports that a debt-for-equity swap with the bondholders is now on the table; such a transaction would give them a 95% stake in NTL.… Continue reading NTL Is Close To Refinancing, Says Report
Some of the major names in out-of-home and ambient media recently announced their intention to form a trade association separate to the existing Outdoor Advertisers Association. But will this really improve this up and coming media’s standing in the advertising community, or serve to increase the level of confusion caused by fragmentation, asks Naked Communications’… Continue reading NewsLine Column: Out-Of-Home, Alone?
NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum.NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A multi-channel… Continue reading NTL Trials Digital TV On The Move
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999.The AA forecasts that TV revenue in 2002 will be £3.4 billion… Continue reading TV Will Rebound In 2003, Says AA
The Radio Magazine has claiming that the Goverment has “failed the industry again” because it appears that the release date of the draft Communications Bill, expected to be later this month, could be put back until after local government elections in May.The magazine claims that the Government is concerned that new cross-media ownership rules may… Continue reading Concern At Possible Draft Communications Bill Delay
Kirch Media today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors.Last ditch attempts to rescue the company from insolvency, including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, have failed. Kirch Gruppe’s debts are thought to be in the region of $5.7… Continue reading Kirch Media Files For Bankruptcy
Natmags’ veteran women’s monthly title, Good Housekeeping, has announced three new appointments as it prepares to celebrate 80 years on the news stands in October.Tony Long, advertisement manager at Cosmopolitan in the 80s and more recently head of media sales at Translucis, has been brought back to Natmags to become advertising director of the magazine.Promotions… Continue reading Good Housekeeping Adds To Staff In 80th Year
According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.Following a decrease of around 13% in January and February the forecasts seem overly… Continue reading Leaked Figures Reveal End Of TV Slump
The average online advertising campaign raises brand awareness by 5% and brand recognition by 19%, according to a report by independent research company Dynamic Logic.The research, which was carried out to gauge the effectiveness of the internet as a marketing tool, shows that online advertising becomes more effective over time, with the average impact of… Continue reading Online Ads Have Brand Building Impact
