Future Publishing’s NGC magazine is to receive a £250,000 redesign in an attempt to make it the “ultimate read for all Nintendo gamers”.From next month the magazine, which reported a 41.5% year on year drop in circulation in the latest ABC results, will appear in a new larger format containing 32 extra pages. The new… Continue reading NGC Magazine To Get £250,000 Redesign
National sports radio station TEAMtalk 252 has signed a 12-month marketing deal with the Daily Star.The deal, which begins this month to coincide with TEAMtalk’s consumer marketing campaign, will see the station’s presenters write sports-orientated columns for the Daily Star. TEAMtalk’s weekday morning presenter Jamie Broadbent will write a branded Monday morning column entitled Its… Continue reading TEAMtalk Secures Marketing Deal With Daily Star
Carlton and Granada, which are facing the prospect of legal action from the Football league if they fail to honour the debts of their troubled pay-TV platform ITV Digital (see League Set To Sue Carlton And Granada), saw shares fall yesterday. Carlton was down 0.74% to close at £2.70, while Granada slipped 1.25% to finish… Continue reading Sharewatch
Emap is to promote the launch of its new weekly celebrity title for teens, previously codenamed “Monkey” but revealed as Sneak (see Emap To Launch New Teen Weekly), via a sampler edition distributed free with copies of J17 and Smash Hits.The 36 page sampler will go into the 12 April issue of J17 and the… Continue reading Emap Teen Titles To Aid Sneak Launch
The Government is failing in its attempt to transfer all of its services online by 2005, according to a report by public spending body, the National Audit Office (NAO).An investigation by the NAO has found that just over half of the Government’s 524 services are currently available online. However, most only provide basic information, with… Continue reading E-Government Initiative Fails To Take Off
The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian, which saw a 22.2% increase.… Continue reading NRS National Newspaper Round-Up – February 2002
The increasingly important role of SMS advertising in the marketing mix became evident today with news that two major UK brands are to launch SMS marketing initiatives.Wireless media company Nightfly has launched what it claims is the UK’s largest ever outbound SMS marketing campaign for drinks company Smirnoff. The permission-based campaign is aimed at increasing… Continue reading Major UK Brands Turn To Text
Viacom Outdoor has confirmed that the launch of its XTP cross-track projection technology in the London Underground has been delayed due to “safety issues”.Trials of the XTP system, which projects digital images onto special screens in tube tunnels, were due to begin this month and Viacom has secured 10 major brands to partner the project… Continue reading Viacom Outdoor Delays Launch of XTP
JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.In the UK the partnership… Continue reading JCDecaux Secures £61m Deal With Unilever
Boddingtons has become the first alcohol brand to be allowed to advertise on taxis in Manchester. Three designs featuring city landmarks will appear on 20 taxis for the next 12 months, backed by interior tip seat advertising and branded receipts.Andrew Barnett, managing director of Taxi Media, said: “Manchester has become the 2nd city in England… Continue reading Boddingtons Is Taxi Ad First In Manchester
