The Radio Authority is inviting comments as part of the public interest test it is conducting into the Kent Messenger Group’s (KMG) acquisition of Medway FM Ltd, which owns Mercury 107.9 FM, a station broadcasting in the same area as some of the Kent Messenger Group newspapers.The test is being conducted due to the broadcasting… Continue reading Radio Authority Puts KMG Acquisition To Test
IPC is to invest £5m in a multi-media marketing campaign for celebrity magazine Now. The move is the latest in a series of indications from the magazine industry that some confidence is returning.The Now campaign, designed, according to Sam Philips, IPC marketing director, to “up the ante on the marketing front”, will begin with a… Continue reading IPC Puts Up £5m For Now Marketing
Week on week analysis of the media market reveals an unsettled week for Carlton and Granada. Doubts over the future of ITV Digital, which culminated in the troubled pay-TV platform going into administration on Wednesday (see Administration For ITV Digital Confirmed), led to Carlton dropping 1.27% week on week to finish at £2.71˝. Granada also… Continue reading Sharewatch
Initiative Media claims to have made a “major breakthrough” in multimedia media planning with the launch of a new software tool called The Matrix.The company believes that the product will bring the level of audience planning that is currently only possible for a single medium to mixed-media planning. Currently media research can show advertisers who… Continue reading Initiative Unveils The Matrix
The refinancing and debt reduction plans of telecommunications company NTL are thought to be progressing well, with details of a structure set to be announced within weeks, according to a report on today’s Financial Times website.NTL has appointed Credit Suisse First Boston, JPMorgan and Morgan Stanley to advise on a recapitalisation structure and reduction of… Continue reading NTL May Take Temporary Bankruptcy As Refinancing Is Finalised
Telewest is aiming to cash in on the uncertainty facing ITV Digital (see Administration For ITV Digital Confirmed) by offering the administration-bound platform’s customers the chance to sign up for its broadband services.The company has set up a free hotline for ITV Digital customers, suggesting that they should sign up to its TV, phone and… Continue reading Telewest Homes In On ITV Digital Customers
ISBA has warned that the closure of ITV Digital could have long-term damaging effects on advertisers unless the Government takes action to prevent BSkyB gaining a monopoly in digital broadcasting.ITV Digital went into administration last week after talks to resolve an ongoing dispute with the Football League over TV rights collapsed (see Administration For ITV… Continue reading ISBA Warns Of Digital Monopoly
JCDecaux has launched what it claims is the first permanent specialised network of LED update screens in the UK.The network includes 15 poster sites nationwide and offers advertisers a feature that provides real-time information on a selection of JCDecaux’s UK 96-sheets, 48-sheets and bus shelters. The system will be introduced to provide information about the… Continue reading JCDecaux Rolls Out LED Network
The Advertising Association (AA) has welcomed the Government’s decision to abolish the heavy restrictions on gaming and betting advertising and is calling for a new code of practice to be implemented without delay.The AA has been campaigning for the deregulation of advertising in this sector for some time and earlier in the week the Government… Continue reading AA Welcomes Relaxation Of Gambling Ad Restrictions
Maiden Group this morning released full year results for 2002 revealing a decline in underlying sales although the company still outperformed the outdoor market.Outdoor sales revenue was £80.3 million, a slight increase on 2000 totals of £80.2 million. Underlying outdoor sales were down 0.8%, compared to decline in outdoor market of 2.8%. Maiden said that… Continue reading Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002
