Amazon’s streaming service LOVEFiLM has announced a new content deal with Channel 4, giving subscribers access to the broadcaster’s 4 on Demand (4oD) archive service.The deal strengthens LOVEFiLM’s TV offering just a week after online video on demand aggregator Oric revealed research that claimed Netflix had a significantly higher amount of TV content in the… Continue reading LOVEFiLM enters new content deal with Channel 4
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18 months after the initial ruling, the UK’s broadcast regulator Ofcom has overturned a decision by the Authority for Television On Demand regarding a number of BBC Worldwide’s YouTube channels.In May 2011 ATVOD found that channels for Top Gear and BBC Food could be categorised as on-demand programming, meaning that BBC Worldwide would be subject… Continue reading Ofcom overturns ATVOD ruling on BBC Worldwide
InSkin Media, the London-based international advertising technology business, which creates and delivers brand-led online advertising solutions, has rebranded with a new logo and overall brand refresh.
12.2 million adults now own a tablet – and 4 in 10 owners say that owning a tablet will mean they are likely to read more news – according to new figures from YouGov.
The daily newspaper market was down -1.9% in December 2012. The ‘i’ was hit hardest, recording a -3.7% drop and losing 11,000 copies, followed by the Sun, down -3.6% (83,874 copies) and the Daily Star with a 3.5% drop (19,424 copies).
So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…
During the whole festive period the iPlayer app was downloaded nearly one million times – with almost 300,000 downloads on Christmas Day alone – and by the end of 2012 the iPlayer app had been downloaded nearly 13 million times.
The BBC’s popular catch up service saw more than 207 million requests over November, marking the second time that requests have past 200 million.Lord Sugar’s mini version of his business reality show proved to be very popular with viewers using the service – episode one of Young Apprentice was the most watched TV programme with… Continue reading November saw yet another impressive month for the BBC iPlayer
The weekend’s television brought us a flurry of award shows and festive specials – little constant reminders that, no matter how much you tried, there was no escaping the seasonal ‘celebrations’.
Social media is a great space to incorporate into your marketing mix if – and only if – you are prepared to open up your business and offer the consumer a unique insight says Andrew Gilhespy.