Social media is a great space to incorporate into your marketing mix if – and only if – you are prepared to open up your business and offer the consumer a unique insight says Andrew Gilhespy.
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Tuesday night brought us the latest UEFA Champions League game courtesy of ITV1. Adrian Chiles and his happy face brought us pre match analysis at 7:30pm with the help of Gareth Southgate and permagrump Roy Keane.The Group B face-off between Olympiakos and Arsenal kicked off 15 minutes later, live from Karaiskakis Stadium in Athens.After 38… Continue reading TV Overnights: Shirley’s agressive freak out nets 7.7m for BBC One
“Please welcome…AMANDA HOLDEN!”If that phrase sent a shiver through your nervous system, then last night’s main attraction might have sent you in to anaphylactic shock.The 100th Royal Variety Performance (ITV1, 7:30pm) saw the frothy crème of the entertainment world gather under one roof, all eager to perform for recognition. The centenary saw the show move… Continue reading TV Overnights: Britain’s Got Talent advert nets 8m viewers for ITV1
Mark Brandon, Virgin Media’s commercial director, said last week that the company’s targeted advertising trial rollout was imminent. Speaking at last Wednesday’s Future TV Advertising conference in London, Brandon said that Virgin’s video on demand advertising had already been an unqualified success.Speaking to Digital TV Europe Brandon said that Virgin Media was taking its move… Continue reading Virgin Media plans launch of targeted advertising
Right at the heart of the matter is a piece of almost medieval theology. This, the dogmatic judge insists, is not statutory regulation, nor could it reasonably or fairly be described as statutory regulation. The judge is wrong. It could and it is – but it has to be made clear in what way.
The Leveson report is just what the BBC needs right now. The Corporation is likely to be only tangentially involved and the attention of the press and the political classes will be engaged for weeks. Under this cover changes can be made and the BBC can prepare for longer term battles.
BT has secured two EPG slots on the Sky platform in preparation for the launch of its sports channels next year. The broadcaster, which has secured rights to air FA Premier League football, international football and Aviva Premiership rugby packages, acquired the placeholders on the pay TV platform, which it has temporarily branded as Sailing… Continue reading BT to launch sports channels on two Sky slots next year
Last night saw BBC One bring a little spice to Tuesday’s schedule with sextuagenarian romance Last Tango in Halifax (9pm).
British Sky Broadcasting and internet TV firm Roku plan to create a set-top box to distribute to subscribers of its internet-television service.The box will connect to TVs, enabling owners to view films, sports and other content from NOW TV, the digital pay on demand launched by Sky in July. This has been seen as a… Continue reading BSkyB and Roku to create set-top box
eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books – and marketers need to understand who these consumers are and exactly what motivates them.