Amazon.co.uk was the top online advertiser for women during August. The online retailer gained exposure among 2,080,000 unique women internet users during the month and commanded 36.4% reach of the total UK at home internet audience. Capitalone.co.uk climbed from seventh position in July to fourth in August with visits from 1,925,000 women throughout the month.… Continue reading New Media Round-Up
Three of the new media industry’s key advertising bodies have today launched a joint set of voluntary guidelines to regulate the buying and selling of advertising online.The standards offer regulation for a number of online trading issues including data protection and transparency, billing payment and credit terms and the relationship between reporting and payment. IAB,… Continue reading Online Ad Bodies Launch New Web Guidelines
Consumers with low intention of buying digital television may be persuaded by seeing a demonstration of what’s available, according to new research. A independent study conducted by Marketing Direction found that 47% of non-subscribing respondents who were classified as unlikely to subscribe (rating 3-5 out of 10 on a “purchase intent” scale) changed their minds… Continue reading Digital Sceptics May Be Converted
IPC Advertising is restructuring its central sales division into two distinct areas, corporate accounts and business developments, as part of a new investment in its sales operations.Commenting on the restructure, managing director of IPC Advertising, Georgina Crace, said: “Central sales was set up two years ago, and its due to its success that we are… Continue reading IPC Restructures Central Sales Division
Its hard to offend with a sofa, unless there are TV DIY make-over teams in the vicinity, but this feat was achieved by DFS when 65 viewers complained about its TV advertisement during August. The commercial quoted spoof statistics in answer to the question “What turns you on?”. Accompanying visuals for “46% of you get… Continue reading DFS Ad Complaints Rejected By ITC
SMG, which is reported to have offered all 1,700 of its staff the option of voluntary redundancy (see SMG Offers Voluntary Redundancies), has defended its approach, insisting that it is following “best practice.”A spokesman today drew attention to the fact that SMG warned last month that a review of finances would have to be put… Continue reading SMG Defends “Best Practice” Approach
Following months of negotiation, global media group WPP has now announced that it is seeking the consent of the Takeover Panel to invoke the material adverse change condition in relation to its offer for Tempus Group.In a statement issued this morning, WPP said that it “remains convinced of the strategic merits of combining WPP and… Continue reading WPP Seeks Escape From Tempus Deal
The Advertising Standards Authority (ASA) has appointed a new director to develop the self-regulation of paid for advertising within the new media sector.Alan Chant has taken up the newly created position and will oversee the development of the Admark internet advertising scheme. The scheme supports the extension of self-regulation in the sector by encouraging advertisers… Continue reading ASA Appoints New Media Director
Maiden, which reported an 8.4% increase in sales in its half year interim results recently (see Media Market Round-Up), was the best media performer in yesterday’s market. Shares rose 16.28% to finish at £2.50, an increase of 35p on the previous day.Telewest also performed strongly with shares climbing 12.5% to close at £38ź, up 4źp… Continue reading Sharewatch
The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001
