Natmags has announced details of a revamp and marketing drive for Best, the title which has taken it into the women’s weekly market for the first time. This month’s issue will be supported by a regional radio advertising campaign, backed up with posters placed in around 30 Sainsbury’s supermarkets for a two week period in… Continue reading Natmags Unveils Best Marketing
JCDecaux and wireless marketing firm FlyTxt are launching an SMS poster advertising service, allowing advertisers to combine street furniture campaigns with wireless marketing technology.The PosterTxt initiative launches at the end of the year and will enable advertisers to use a range of wireless marketing tools including text messages, multi-media messages and wireless games, to create… Continue reading JCDecaux Launches SMS Ad Service
Amazon.co.uk was the top online advertiser for women during August. The online retailer gained exposure among 2,080,000 unique women internet users during the month and commanded 36.4% reach of the total UK at home internet audience. Capitalone.co.uk climbed from seventh position in July to fourth in August with visits from 1,925,000 women throughout the month.… Continue reading New Media Round-Up
Three of the new media industry’s key advertising bodies have today launched a joint set of voluntary guidelines to regulate the buying and selling of advertising online.The standards offer regulation for a number of online trading issues including data protection and transparency, billing payment and credit terms and the relationship between reporting and payment. IAB,… Continue reading Online Ad Bodies Launch New Web Guidelines
Consumers with low intention of buying digital television may be persuaded by seeing a demonstration of what’s available, according to new research. A independent study conducted by Marketing Direction found that 47% of non-subscribing respondents who were classified as unlikely to subscribe (rating 3-5 out of 10 on a “purchase intent” scale) changed their minds… Continue reading Digital Sceptics May Be Converted
IPC Advertising is restructuring its central sales division into two distinct areas, corporate accounts and business developments, as part of a new investment in its sales operations.Commenting on the restructure, managing director of IPC Advertising, Georgina Crace, said: “Central sales was set up two years ago, and its due to its success that we are… Continue reading IPC Restructures Central Sales Division
The Advertising Standards Authority (ASA) has appointed a new director to develop the self-regulation of paid for advertising within the new media sector.Alan Chant has taken up the newly created position and will oversee the development of the Admark internet advertising scheme. The scheme supports the extension of self-regulation in the sector by encouraging advertisers… Continue reading ASA Appoints New Media Director
Maiden, which reported an 8.4% increase in sales in its half year interim results recently (see Media Market Round-Up), was the best media performer in yesterday’s market. Shares rose 16.28% to finish at £2.50, an increase of 35p on the previous day.Telewest also performed strongly with shares climbing 12.5% to close at £38ź, up 4źp… Continue reading Sharewatch
The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001
According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% .In order to avoid forced redundancies, SMG has given its employees until the end of this week to to… Continue reading SMG Offers Voluntary Redundancies
