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Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006.The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online revenue… Continue reading Reed Enjoys Strong Start To 2006

Government watchdog, Ofcom, has awarded two new twelve year FM local commercial radio licences, one in Southend-on-Sea, and the other covering the main Tyne & Wear and Teesside conurbation’s in North East England.Southend Radio will provide listeners with “a locally relevant radio station for Southend with news, information, engaging chat and great music from the… Continue reading Ofcom Awards Two New Commercial Radio Licences

IPC SouthBank is to bag a free copy of Fresh, the recipe and issue-driven food magazine with its next issue of Ideal Home magazine, driving cross readership between the two titles in the first instance of sampling from a rival publisher undertaken by IPC.Explaining the move, Yvonne Ramsden, publishing director of Ideal Home, said: “Ideal… Continue reading IPC Bags Fresh For First Cross Publisher Sampling

ITV’s double bill of drama saw off competition from BBC One’s Match Of The Day last night, with the FA Cup quarter final replay between Middlesbrough and Charlton Athletic drawing just under 4.3 million.Meanwhile, ITV’s The Bill and Murder City attracted average adult audiences of 5.8 million and 4.7 million respectively.BBC Two’s The Apprentice performed… Continue reading ITV Drama Sees Off Football Competition

FHM has pulled the plug on its bi-annual fashion title, FHM Collections, ending the title’s ten year tenure on the newsstand just over six months after an editorial revamp.Announcing the decision, Rimi Atwal, business director for FHM UK, said: “The last issue will be the current issue on sale, Spring/Summer 2006.“Despite the superb leadership of… Continue reading FHM Collections Hangs Up Its Hat

Television delivered via mobile phones will take a further two years to develop into a heavyweight consumer product claims the head of mobile manufacturer Sony Ericsson.Speaking to the Reuters news agency, Sony Ericsson president Miles Flint said that uncertainty over technological standards could hold back development of the service, stating: “I don’t think that it… Continue reading Mobile TV To Be Big In Next Two Years

The latest figures from ABC show the Financial Times increased its circulation by 2.8% last month, giving further credence on the paper’s optimistic forecasts of a return to profit this year.The title now commands sales of 445,986, and joins the Guardian as the only two quality titles to experience circulation growth during March.The popular sector… Continue reading Tabloids Look Depressed As FT Boosts Sales

Supermarket heavyweight Sainsbury’s has begun shielding shoppers form the front covers of men’s magazines sold in its stores, employing “modesty covers” usually reserved for adult titles to preserve customers’ sensitivities.The cover-up is effective in all of the retailer’s 760 stores nation-wide, affecting several publisher’s flagship titles, including FHM, Maxim, Loaded, Nuts and Zoo.The supermarket’s shelves… Continue reading Lads Mags Face Cover Up By Supermarket Giant

ITV took another beating at the hands of policemen Dalziel and Pascoe last night, with the BBC One drama notching up an audience of 6.5 million on average, compared to ITV’s Celebrity Fit Club, which drew 3.8 million.The commercial giant also saw poor viewing for its documentary, I’ve Won The Lottery, which drew 3.9 million… Continue reading Dalziel And Pascoe Storm Celebrity Fit Club