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Online adspend looks set to overtake expenditure on outdoor advertising next year, according to the latest global forecasts from ZenithOptimedia, which claims the sector will also close the gap on radio in 2008.According to the company’s latest report, the internet will account for 6.5% of all advertising spend by 2008, up by 0.5% points on… Continue reading ZenithOptimedia Sees Online Ads Overtake Outdoor Next Year

French entrepreneur Vincent Bollore, has bought a further 1.26 million shares in UK media company Aegis, taking Groupe Bollore’s total interest to 26.03%.The move continues to fuel industry speculation that Bollore is planning a take-over bid of Aegis, with the Havas chief executive, recently saying that “all options are open.”Bollore has steadily increased his stake… Continue reading Bollore Increases Presence In Aegis

IPTV services face an uphill struggle against traditional broadcasters, according to new research from analyst Gartner, which claims the technology will take more than five years to become a revenue opportunity for operators.The analyst estimates that Western Europe will see 3.3 million IPTV subscribers by the end of the year, and 16.7 million within four… Continue reading IPTV Faces Struggle For Foothold Over Next Five Years

Sports radio station talkSPORT is to launch branded digital radio sets through high street retailer Currys, in an effort to boost its profile and drive audience figures.The station will now provide 20,000 of the branded PURE DAB digital radios, which feature new ‘Intellitext’ technology allowing listeners to access news headlines, sports scores and traffic information… Continue reading TalkSPORT Launches Branded Radios To Drive Listenership

BT’s forthcoming IPTV service, BT Vision, has signed new content deals to offer customers more than 500 concerts and performances from launch, with the content including material from some of the world’s biggest music artists.Deals between i-concerts and Eagle Rock, two of the most respected providers of long-form music video content, will see content spanning… Continue reading BT Signs Music Content For On-Demand TV Service

The concluding half of ITV’s Ghostboat, starring David Jason, saw the broadcaster sink competition from BBC One’s Dalziel and Pascoe last night, as 7.1 million adults tuned in on average compared with the BBC’s 5.7 million.ITV also outperformed the BBC in soap programming, with the broadcaster’s double bill of Coronation Street drawing audiences of 10.2… Continue reading Ghostboat Conclusion Sinks Competition From BBC

A new study from the US claims TV viewers using DVRs do not display any significant difference in ad recall or ad recognition when compared with viewers not using the technology.The research, conducted by Millward Brown, represents good news for the advertising and marketing industries, with Michelle de Montigny, senior vice president at the company… Continue reading Research Shows DVRs Have No Effect On Ad Recognition

Andrew Brown, director general of the Advertising Association (AA) has announced his intention to stand down from the position at the end of the year.Making the announcement at a meeting of the AA’s Council this afternoon, Brown said: “I have had a thoroughly enjoyable thirteen years, but now feel for personal and professional reasons that… Continue reading AA Seeks New DG As Brown Steps Down

Emap is to push its consumer-facing digital businesses with the relaunch of Emap Performance, bringing together the company’s broadband, mobile, interactive TV and radio distribution strategies.Led by Dharmash Mistry, the new Emap Performance will work alongside the company’s existing businesses in magazine, radio and TV, with a focus on new digital initiatives. Additional talent will… Continue reading Emap Performance Relaunches For Focus On Digital Platforms

TV marketing body Thinkbox has appointed research specialists Actual Consumer Behaviour (ACB) and Holden Pearmain to develop its first research study into the depth of brand engagement via television.The study aims to provide the TV market with a deeper understanding of relationships between the viewer and TV output, investigating the medium across a variety of… Continue reading Thinkbox Preps First Research Into Engagement