More Uncategorised articles

Advertisers are not getting the volume of viewers they pay for, with a new study from Nielsen Media Research finding that top network shows in the US are losing a large part of their audience during commercial breaks.Using its new minute-by-minute ratings analysis Nielsen found that audiences for the hit show, CSI, dropped by 15%… Continue reading TV Shows Lose Viewers In Commercial Breaks

Digital radio broadcaster and programme producer, UBC Media, has revealed a upbeat trading statement with revenues expected to be up by 25% compared to the same time last year.The group claims that its commercial network advertising and programming business continues to outperform the sector, predicting 21% growth in advertising revenues.Elsewhere, UBC said that national advertising… Continue reading UBC Enjoys Strong Start To 2006

Flextech-owned Bravo is to become the latest broadcaster to premiere content online, with new 15-part series, Man’s Work, receiving an online airing seven days before the programme goes on-air.The programme marks Bravo’s first foray into downloadable material, with the channel now embarking on what it calls a “commitment” to broadband.The first episode of the programme… Continue reading Bravo Launches Web TV In Commitment To Broadband

Sky’s high-definition TV service, SKY HD, is going on sale next week, offering consumers in the UK and Ireland the chance to watch HD channels for the first time.The service will be available on Wednesday 12th April, with installations due to begin in May. The Sky HD box will cost £299, with customers paying an… Continue reading Sky Launches HD Service Next Week

UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal.According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of respondents… Continue reading Consumers Still In The Dark Over Analogue Switchover

Virgin Radio’s latest podcast could court controversy amongst several musicians, as its Best of the Guests programme offers clips of interviews never intended for broadcast.Each free podcast, presented by DJ Ben Jones, will include out-takes from the station’s interviews of the week, as well as an excerpt from Virgin’s archives.The first offering features Foo Fighters… Continue reading Virgin Podcast Offers Clips The Stars Want Buried

Emap Advertising’s full marketing communications service, Emap2, has lifted the lid on what it claims are the top five creative adverts of all time.The league table was compiled at the company’s Art of Engagement exhibition last week, which invited marketing directors, strategic planners and creative agencies to connect with the company’s brands and learn more… Continue reading Emap Hails Most Creative Ads Of All Time

The BBC continued to dominate primetime schedules last night, with Holby City and Dalziel and Pascoe conspiring to create a miserable evening for ITV’s competing programmes.The Corporation drew 6.9 million adult viewers on average with Holby City, followed by 6.6 million for Dalziel and Pascoe, trouncing ITV1’s coverage of the Champions’ League and Take My… Continue reading ITV Floored By BBC Drama Double Bill

Channel 4 has extended its contract for news programming with ITN for a further five years, guaranteeing production of its award-winning Channel 4 News to the end of 2010.The new contract is worth over £100 million, encompassing news content across Channel 4 and More4. The new agreement also covers new media activities such as online… Continue reading ITN Scoops £100m Channel 4 News Deal

Media watchdog Ofcom has unveiled its Annual Plan for 2006/7, placing the transition to fully digital TV and the development of IP-based communication networks at its core.The regulator reports the nation “embracing digital in all its forms and with enthusiasm,” citing the uptake of broadband, digital TV, DAB digital radio and 3G mobile services as… Continue reading Ofcom Focuses On Switchover In Annual Plan