More Uncategorised articles

TV marketing body Thinkbox has appointed research specialists Actual Consumer Behaviour (ACB) and Holden Pearmain to develop its first research study into the depth of brand engagement via television.The study aims to provide the TV market with a deeper understanding of relationships between the viewer and TV output, investigating the medium across a variety of… Continue reading Thinkbox Preps First Research Into Engagement

Sports radio station talkSPORT is to launch branded digital radio sets through high street retailer Currys, in an effort to boost its profile and drive audience figures.The station will now provide 20,000 of the branded PURE DAB digital radios, which feature new ‘Intellitext’ technology allowing listeners to access news headlines, sports scores and traffic information… Continue reading TalkSPORT Launches Branded Radios To Drive Listenership

Five has appointed Vallance Carruthers Coleman Priest as its new creative agency ahead of a rebranding exercise first mooted at the beginning of the year.The win sees the creative agency succeed incumbent TBWA/London, which decided not to re-pitch for the business.“We began the pitch process in January this year after assessing our creative needs for… Continue reading Five Signs Creative Agency Ahead Of Rebrand

The BBC’s Strictly Dance Fever continued to perform well for the Corporation on Saturday night, flooring competition from ITV’s Celebrity Stars In Their Eyes with an average adult audience of 4.3 million.The dancing showdown saw off ITV’s star singers, which drew 4.1 million on average for the commercial giant.Elsewhere, BBC One’s long running medical drama… Continue reading BBC Wins As Viewers Glaze Over Stars In Their Eyes

Daily Newspaper MarketThe daily newspaper market continued to look down in the mouth in the six months to February, with a total downturn of 6.38% in readership indicating a continued struggle for the sector.Not all papers suffered decline, however, with compact qualities the Independent and The Times scoring respectable increases of 24.5% and 19% respectively.The… Continue reading NRS National Newspaper Round-Up: March 2006

Reports this afternoon suggest shows such as Desperate Housewives and Lost could soon be offered free online, with Disney packaging special downloads with full ad breaks which viewers cannot skip through.According to the Reuters news agency, the American broadcaster sees the technology as a way to boost advertising revenues, and will attempt to supplement its… Continue reading Disney To Offer Ad-Packed Shows Free Via Internet

A price war looks set to erupt amongst Britain’s broadband providers this week, as mobile phone retailer Carphone Warehouse prepares to launch a free service for landline customers.Falling under its Talk Talk brand, it is not known what speed the service will offer consumers, or whether stringent usage caps will be imposed. Despite much speculation… Continue reading Price War Brews Over Free Broadband

Reports over the weekend claim cable customers could be in for a bumper summer, as cable giant NTL prepares to offer free TV to those who sign up for all of its services.The company, which will soon rebrand as Virgin Television (see NTL Confirms £962m Virgin Mobile Takeover), was reported by the Sunday Telegraph to… Continue reading Cable Giant’s Free TV To Boost Multi-Play Proposition

UBC Media will be rolling out its music downloading service before the end of 2006, with the Group reaching agreements with BT Movio, Carphone Warehouse and Chrysalis Radio to enable a trial of the service.The radio producer announced that it had developed software and licensing agreements allowing it to operate a system using digital radio… Continue reading UBC To Launch Music Download Service Before Year End

Government watchdog, Ofcom, is inviting applications for a third local FM commercial licence for Liverpool, enabling the successful applicant to broadcast for up to 12 years.Ofcom expects that between 1.4 million and 1.5 million adult listeners will be able to access the station covered by the licence.The 105.9 frequency will cover the city of Liverpool… Continue reading Ofcom Opens Bidding For Liverpool FM Licence