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Advertising expenditure is growing faster in the United Kingdom than in either Europe or the USA, according to the latest figures from the Advertising Association (AA).The AA’s figures show a year on year increase of 1.8% in ad expenditure during 2005, after adjusting for inflation. The trade body expects this increase to continue, with a… Continue reading AA Sees UK Ad Spend Outstripping Rival Nations

Emap’s flagship London station, Magic 105.4, is to launch its biggest ever cash giveaway this Friday, with a £1 million TV campaign backing the initiative.The campaign’s 30 second commercial, created by St Luke’s, will be shown across ITV, Channel 4, Five and Emap’s Magic TV Channel, with additional support from bus sides and posters.Print ads… Continue reading Magic Launches Largest Cash Giveaway With £1 Million Ad

Hachette Filipacchi has announced the closure of its women’s magazine, B, with the title’s current edition being its last to retail in the UK.The magazine was suspended from publication last month, with an internal review conducted by Hachette resulting in the decision to close the title permanently.Kevin Hand, chairman of Hachette Filipacchi UK, announced the… Continue reading Hachette Closes B Magazine Following Review

Radio giant GCap Media has appointed Ivor Etienne as the new managing director of Choice FM, taking responsibility for the station’s programming and strategic direction.Etienne will also be charged with increasing Choice’s appeal to listeners. The last wave of RAJAR data showed Choice increasing its weekly reach by 7.4% year on year, totaling 510,000.Commenting on… Continue reading GCap Signs Etienne As New Choice MD

The FA Premier League has awarded three of the six live television rights packages to BSkyB, announcing that a second round of bidding for the remaining three will now take place.The second bids will decide which broadcasters can air the remaining 50% of Premier League coverage, although Sky remains eligible to bid, and could scoop… Continue reading Sky Scoops Half Of Premier League Rights

Newspaper heavyweight Trinity Mirror has appointed Sir Ian Gibson, CBE, as its new chairman, replacing Sir Victor Blank, who is to step down next month.Blank will relinquish his post immediately after the company’s Annual General Meeting on 4 May, with Gibson taking control from that date.The new chairman currently holds non-executive directorships at GKN and… Continue reading Trinity Mirror Ends Search For New Chairman

ITV1’s detective drama, Murder City, saw off competition from all comers last night, securing prime time victory with an average adult audience of 4.3 million, despite stiff competition from BBC Two’s The Apprentice, which drew 4.2 million.ITV also saw success earlier in the evening, with The Bill, Coronation Street and Emmerdale, outperforming all terrestrial competition… Continue reading Murder City Tops The Apprentice To Slay Competition

BBC Magazines has announced the sale of Origin Publishing to a management buy-out team led by current managing director, Andy Marshall.The move marks the completion of a streamlining programme undertaken following a commercial review in 2004, which saw all non-BBC related titles marked for disposal by the publisher (see Origin Titles Next On List For… Continue reading BBC Offloads Origin In Management Buyout

New research from the Newspaper Marketing Agency (NMA) claims the medium is an effective one for building brands, with the findings culled from an exhaustive two year study.Conducted in partnership with brand and communications research agency Hall and Partners, the NMA’s research shows that, with an investment of over £14 million, newspapers can provide a… Continue reading Newspaper Ad Study Shows Strong Brand Awareness

Outdoor advertising group, JCDecaux, has enjoyed a strong start to 2006, reporting an increase of 16.5% in revenues for the first three months of the year.Revenues reached €442.2 million in the first quarter of 2006, compared to €379.7 million in the same period last year.JCDecaux’s street furniture division increased revenues by 7.4% to €227.5 million… Continue reading JCDecaux Sees Strong Start To 2006