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Advertising expenditure is growing faster in the United Kingdom than in either Europe or the USA, according to the latest figures from the Advertising Association (AA).The AA’s figures show a year on year increase of 1.8% in ad expenditure during 2005, after adjusting for inflation. The trade body expects this increase to continue, with a… Continue reading AA Sees UK Ad Spend Outstripping Rival Nations

Emap’s flagship London station, Magic 105.4, is to launch its biggest ever cash giveaway this Friday, with a £1 million TV campaign backing the initiative.The campaign’s 30 second commercial, created by St Luke’s, will be shown across ITV, Channel 4, Five and Emap’s Magic TV Channel, with additional support from bus sides and posters.Print ads… Continue reading Magic Launches Largest Cash Giveaway With £1 Million Ad

The Financial Times has launched a viral campaign to build a closer relationship with its readers, featuring an interactive business management game, In the Pink.Sponsored by Bank of Scotland Corporate, the innovative game invites players to take on the role of a company CEO, fighting their way to the top of a leaderboard against rival… Continue reading Viral Activity To Boost Interest In FT

Hachette Filipacchi has announced the closure of its women’s magazine, B, with the title’s current edition being its last to retail in the UK.The magazine was suspended from publication last month, with an internal review conducted by Hachette resulting in the decision to close the title permanently.Kevin Hand, chairman of Hachette Filipacchi UK, announced the… Continue reading Hachette Closes B Magazine Following Review

Radio giant GCap Media has appointed Ivor Etienne as the new managing director of Choice FM, taking responsibility for the station’s programming and strategic direction.Etienne will also be charged with increasing Choice’s appeal to listeners. The last wave of RAJAR data showed Choice increasing its weekly reach by 7.4% year on year, totaling 510,000.Commenting on… Continue reading GCap Signs Etienne As New Choice MD

The FA Premier League has awarded three of the six live television rights packages to BSkyB, announcing that a second round of bidding for the remaining three will now take place.The second bids will decide which broadcasters can air the remaining 50% of Premier League coverage, although Sky remains eligible to bid, and could scoop… Continue reading Sky Scoops Half Of Premier League Rights

Newspaper heavyweight Trinity Mirror has appointed Sir Ian Gibson, CBE, as its new chairman, replacing Sir Victor Blank, who is to step down next month.Blank will relinquish his post immediately after the company’s Annual General Meeting on 4 May, with Gibson taking control from that date.The new chairman currently holds non-executive directorships at GKN and… Continue reading Trinity Mirror Ends Search For New Chairman

Channel 4’s pledge to push video on-demand content has taken a further step forward, with the broadcaster securing the rights to deliver hit series Lost and Desperate Housewives using the technology.The landmark deal is The Walt Disney Company’s first on-demand licensing in Europe and will enable Channel 4 to screen the entire first series of… Continue reading Channel 4 Signs First On-Demand Distribution Deal

Nickelodeon is to launch its second pre-school kids’ channel next week, with Nick Jr 2 aiming to extend the influence of the original brand, rather than simply offering a time-shifted version of current programming.The new channel will feature favourite programmes from the Nick Jr stable, including Dora the Explorer, Bob the Builder, Lazytown and Backyardigans,… Continue reading Nick Launches Second Pre-School Channel

ITV1’s detective drama, Murder City, saw off competition from all comers last night, securing prime time victory with an average adult audience of 4.3 million, despite stiff competition from BBC Two’s The Apprentice, which drew 4.2 million.ITV also saw success earlier in the evening, with The Bill, Coronation Street and Emmerdale, outperforming all terrestrial competition… Continue reading Murder City Tops The Apprentice To Slay Competition