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BBC Worldwide is to increase the frequency of its Top Gear magazine to four-weekly, pushing the total number of issues per year to 13.The change is an attempt by the publisher to capitalise on the Top Gear brand, and its recent increase in popularity.In addition to the magazine’s twelve dated issues, a special Awards issue… Continue reading BBC Shifts Top Gear To Monthly Publication

ITV put in a strong performance last night, with police dramas The Bill and Murder City outperforming the BBC to notch up average adult audiences of 5.5 million and 4.8 million.The two shows successfully saw off competition from BBC One’s Seaside Rescue, Super Vets and The McCartneys v The Fur Trade.While Seaside Rescue and Super… Continue reading ITV’s Double Detective Dramas Floor BBC

GCap Media is to lose two key executives in a management reshuffle that sees Capital Radio managing director Keith Pringle, and programme director Nik Goodman step down from their positions with immediate effect.The changes form part of on-going management upheaval at the newly re-launched station, with the decision for Pringle and Goodman to resign described… Continue reading Capital Radio Loses Execs In Reshuffle

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message.According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer.Commenting on the study, Marcus Rich, managing director of… Continue reading Research Shows Power Of Multi-Platform Brands

Emap’s Magic 105.4 FM has announced that Neil Fox will be fronting Fox’s Jukebox 100, with the one-off special the first collaboration across all platforms of the Magic brand – radio, TV and online.The show, broadcasting on bank holiday Monday, will air on both Magic 105.4 and Magic TV, counting down the top songs as… Continue reading Foxy Fronts Magic Cross-Media Jukebox

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform.The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air broadcasts… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

Outdoor advertising specialist, Kinetic, has established a new division to provide bespoke billboard solutions based on the various destinations consumers spend the most time in.The company’s new Destination Media Group is intended as a response to changes in society which have seen an increase in time spent out of home by consumers.The shift from high… Continue reading Kinetic Puts Focus On Destination For Strong Campaigns

ITV is preparing to challenge BSkyB’s dominance of the interactive advertising sector with a cross platform offering in partnership with Emuse.According to reports this morning, the company will offer advertisers simultaneous campaigns across digital satellite, terrestrial, internet and mobile platforms.Speaking to NMA magazine, Gary Digby, MD of ITV Sales, said: “Interactive campaigns are an increasingly… Continue reading ITV Plots Cross Platform Interactive Ads

Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites… Continue reading Ocean Bags Imax For Giant Waterloo Site

IPC SouthBank is to bag a free copy of Fresh, the recipe and issue-driven food magazine with its next issue of Ideal Home magazine, driving cross readership between the two titles in the first instance of sampling from a rival publisher undertaken by IPC.Explaining the move, Yvonne Ramsden, publishing director of Ideal Home, said: “Ideal… Continue reading IPC Bags Fresh For First Cross Publisher Sampling