ITV could face a disappointing shortfall in ad revenue this year if England’s World Cup team fail to perform well in Germany, with projections from Media Planning Group claiming the broadcaster could face a dip of between 3% and 5% year on year if the national side perform badly.MPG calculates the difference between England exiting… Continue reading ITV’s Finances Hinge On World Cup Victory
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Media regulator Ofcom has awarded the latest local FM licence for Rotherham to Lincs FM Group, who will now operate a “truly local radio station” for the area, under the Rother FM brand.The victory sees Lincs FM Group see off competition from two other applicants with its proposal for a station delivering a “high quality… Continue reading Lincs FM Scoops Ofcom’s Latest Radio Licence
Outdoor media giant Clear Channel is to launch the UK’s first digital billboard network in London, with the 48-sheet sized offerings controled by a central hub and updated remotely.The venture is already taking sales, with a marketing programme also underway, as Clear Channel seeks advertisers for the 5.3 metre by 2.5 metre sites.Built using new… Continue reading Clear Channel Preps Britain’s First Digital Billboards
The Sportsman, Britain’s new daily sports and betting paper, recorded debut sales of 21,819 in April, according to the Audit Bureau of Circulations.In a statement this afternoon, the paper welcomed the figures as a “solid start,” with a breakeven target of 40,000 looking likely by the end of its first year.The figure includes just over… Continue reading The Sportsman Posts ‘Solid’ Sales In Debut ABC
The latest figures from ABC show the nation’s popular newspapers shedding sales across the board in April, with the Daily Star worst hit, losing 9.5% from its circulation year on year and seeing over 80,000 readers desert its pages.News International’s market leading Sun also suffered, with a 3.2% decline translating to over 103,000 readers in… Continue reading Tabloid Sales Down As Mid Market Takes A Tumble
New figures released by audience measurement body BARB show Sky+ viewers time-shifting almost 14% of all their viewing, while a small proportion of viewers use the function on more than 50% of their viewing.The new data covers the eight-week period from 6 March to 30 April, and includes programmes recorded and viewed within seven days,… Continue reading BARB Lifts Lid On Sky+ Time-Shift Stats
Viacom Outdoor looks set to retain the £100 million per year contract to operate advertising on London’s tube network, beating competition from JCDecaux to become Transport for London’s prefered bidder for the billboard rights.The new deal will span an eight year period, valued at £800 million, and is one of the largest outdoor contracts within… Continue reading Viacom Set To Retain £100 Million Tube Contract
Last night’s final episode of BBC Two’s the apprentice drew a staggering 5.4 million to the channel, outperforming all rivals in the same time slot, and notching up a larger average audience than ITV’s UEFA Cup final, aired earlier in the evening.The Apprentice’s finale notched up a 26.54% share last night, while ITV’s football aired… Continue reading Apprentice Final Scores Ratings Win For BBC
National talk radio station, talkSPORT, is to offer lucky advertisers free advertising through its network with a special World Cup sweepstake.The offer is intended to capitalise on talkSPORT’s status as the only commercial radio station in Britain with rights to the World Cup tournament.32 advertisers will be invited by the broadcaster to take part in… Continue reading TalkSPORT Sweepstake Offers Free World Cup Ads
Tomorrow will see the latest wave of RAJAR data released, covering the first quarter of 2006 and offering the first insight into Christian O’Connell’s move to Virgin Radio, and GCap Media’s first quarter trading as a unified company.All eyes will be on GCap, which has encountered difficulties with the transition from separate entities to a… Continue reading Industry Revs Up For RAJAR Results
