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Advertisers are failing to connect with a previously unrecognised group of 40-something Britains, dubbed Generation Jones by a major new study from media planning and buying agency, Carat.The research, carried out over the last six months, identifies ‘Jonsers’ as an affluent and influential group of consumers distinct from the Baby Boomers of the post World… Continue reading Advertisers Must Reach Out To Generation Jones

The Newspaper Society has appointed Robert Ray, a former head of Starcom Worldwide’s P&G global business unit, as its new marketing director, replacing Russell Collier who quit unexpectedly earlier this year.Ray, a senior figure with over twenty years experience in the agency world, takes up his new position on 11 January with responsibility for selling… Continue reading Newspaper Society Picks Agency Man As Marketing Boss

WPP’s proposed merger with Grey Global looks set to be delayed following a European Commission request for further information prior to its approval of the deal.The request for additional details of the merger comes under the EC’s competition protection legislation, meaning that the merger review procedure will now be delayed until the EC has received… Continue reading Grey Global Merger Delayed By EC Information Request

Commercial radio group GWR performed poorly yesterday with shares dipping by 4.13% to close at 232p, despite revealing that profits had risen by 12% to £6.9 million in the six months to September. However, the company also warned that conditions in the radio advertising market remain tough.GWR, which is currently waiting for regulatory approval concerning… Continue reading Sharewatch: GWR Dips Despite Profit Increase

The BBC is piling the pressure on its commercial rivals this Christmas with the launch of a hard hitting seasonal schedule based around blockbuster family movies and time honoured festive favourites.Screenings of Hollywood hits such as Harry Potter and the Philiosopher’s Stone, Shrek and 102 Dalmations looks set to make sure that BBC One obliterates… Continue reading BBC Brings Out Big Guns For Christmas Ratings War

Search targeted marketing firm Overture has signed a contextual advertising deal with financial services provider Interactive Investor to display content match results on its website.The deal will see Overture embed relevant search results on content-based pages, including Overture’s paid placement listings generated by the company’s growing world-wide base of 100,000 advertisers.Interactive Investor’s website provides its… Continue reading Overture Signs Contextual Ad Deal With Finance Site

UBC Media, the UK’s largest independent radio production company, was seen in the spotlight yesterday with shares rising by a healthy 3.92% to close at 487˝ as it announced increased profits and rising turnover in a strong set of interim results.The company’s interim statement for the six months to 30 September reveal a turnover of… Continue reading Sharewatch: UBC Buoyed By Increasing Profits

Cable operator NTL’s broadcast division has secured the contract to uplink ITV’s television signals to a fourth and fifth satellite transponder, giving the broadcaster more space for its planned digital channels, increased control over the broadcast of regional content and capacity for more interactive services.ITV currently broadcasts via three transponders to provide its digital satellite… Continue reading NTL To Provide Multiplex Space For New ITV Channels

Marketers and media owners need to develop much closer working relationships in order to succeed in the future, according to Emap Advertising, which today unveiled the results of a study into the future of creative partnerships in marketing, claiming that media owners often under perform in meeting the needs of advertisers.Conducted in collaboration with the… Continue reading Research Claims Media Owners Neglecting Marketers’ Needs

GWR Group, the UK’s most listened to commercial radio group, has seen profits rise by 12% to £6.9 million in the six months to September, but said the radio advertising market remained weak, according to interim results announced today.The owner of Classic FM, which is currently waiting for regulatory approval concerning its merger with Capital… Continue reading GWR Profits Up Despite Weak Advertising Market