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Marketers and media owners need to develop much closer working relationships in order to succeed in the future, according to Emap Advertising, which today unveiled the results of a study into the future of creative partnerships in marketing, claiming that media owners often under perform in meeting the needs of advertisers.Conducted in collaboration with the… Continue reading Research Claims Media Owners Neglecting Marketers’ Needs

GWR Group, the UK’s most listened to commercial radio group, has seen profits rise by 12% to £6.9 million in the six months to September, but said the radio advertising market remained weak, according to interim results announced today.The owner of Classic FM, which is currently waiting for regulatory approval concerning its merger with Capital… Continue reading GWR Profits Up Despite Weak Advertising Market

Next week’s issue of NME will feature a specially designed 3D lenticular cover, in what publisher IPC Ignite claims is a first for a weekly magazine.The holographic image of Libertines’ front man Pete Doherty is part of a solus deal with O2, which will also see back cover of the title feature a full page… Continue reading NME Claims Industry First With Lenticular Cover

GMG-owned 100.4 Smooth FM and car manufacturer SEAT are set to stage the North West’s biggest ever car give-away, offering 40 listeners the chance to win a new car every weekday for the next two weeks.The £150,000 competition will begin tomorrow, with Smooth giving away four cars every weekday for two weeks to celebrate the… Continue reading Smooth Secures Seat For Massive Motoring Giveaway

Satellite superpower BSkyB was one of only a handful of media stocks to see a rise in share price last week, climbing by 0.63% to close at 557˝p on Friday. Last week saw renewed concerns over the broadcaster’s subscription figures, with high street retailer Dixons warning of a slowdown in the sale of electrical entertainment… Continue reading Sharewatch: BSkyB Rises Despite Christmas Subscriber Concerns

UBC Media, the UK’s largest independent radio production company, has announced increased profits and rising turnover in interim results published today, following earlier predictions of increased earning with the announcement of its first digital revenues.The company’s interim statement for the six months to 30 September reveal a turnover of £7.15 million, up 9.8% on the… Continue reading UBC Profits Rise As Digital Revenues Revealed

Following the breakdown of merger talks between Five and Channel 4 last week, speculation has mounted over a merger between Five and digital broadcaster, Flextech, part of cable company Telewest.According to reports over the weekend Five’s principal shareholders, RTL and United Business Media, are considering a merger which could secure the broadcaster’s continued survival in… Continue reading Five Looks To Flextech Merger To Secure Future

The latest outing of celebrity survival show, I’m a Celebrity Get Me Out Of Here! proved a winner for ITV last night, drawing a peak of 10 million viewers to see this series’ unwitting personalities dumped unceremoniously into the show’s tropical base camp.The show averaged an audience of nine million, grabbing a 35% audience share… Continue reading I’m A Celebrity Off To Good Start For ITV

Video advertising on the internet can deliver the same impact as television advertising, according to new research from Millward Brown.The study was conducted for Pfizer Healthcare in America, studying online video adverts it ran through the MSN website. The adverts ran during news, sports and entertainment content on MSN Video, with Millward Brown assessing whether… Continue reading Internet Video Advertising Rivals TV For Impact

The Telegraph Group has announced a new partnership with Fifty Lessons to make its business library available to the Telegraph readership, and the business community supported by newspaper and its website.The Fifty Lessons business library allows business leaders from the world’s most influential companies to share their most important learning experiences, condensing years of hard-earned… Continue reading Telegraph Boosts Business With Fifty Lessons Partnership