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Current media research underestimates the impact and effectiveness of non-television media by as much as twenty percent, according to a major new study launched by Clear Channel UK.The research, commissioned on behalf of the Adshel street furniture division, confirms long-held industry suspicions of under-reporting for a range of non-broadcast media, especially outdoor and press.The Adshel… Continue reading Existing Research Under-Reports Non-Broadcast Media

The Association of Publishing Agencies has come together with the Advertising Agency Register to launch a consultancy service that allows users to match a client’s brief for a consumer magazine to a publishing agency’s expertise.The partnership will see the AAR provide a range of services to the Association of Publishing Agencies, from managing initial enquiries… Continue reading AAR Launches Consumer Magazine Consultancy Service

Reuters this morning posted underlying profits for the full year which are significantly ahead of market expectations. Group operating profit for 2003 came in at £126 million, up from a loss of £144 million in 2002.Pre-tax profits also showed a substantial turnaround, up from last year’s loss of £493 million to £49 million. Recurring revenue… Continue reading Reuters Results Beat Expectations As Profit Returns

Over the last few years, advertising during sporting events has become big business for brands. However, James Papworth, ad marketing manager at IPC Prospector, claims that paid-for magazines provide a valuable opportunity for marketers to target non-sports fans.Johnny Wilkinson may be bored with seeing his world cup winning drop goal (The Sun, 6th Feb) but… Continue reading NewsLine Column: Pushing Sport To The Sidelines

ABC Electronic has bolstered its senior management team with the appointment of Adam Read as head of new business with immediate effect.Read will be responsible for new business development, ensuring ABC Electronic responds to both existing clients and to other organisations in advancing independent standards for the measurement of electronic media.He joins the company with… Continue reading ABC Electronic Appoints Read As Head Of New Business

Emap Advertising has appointed Gary Hollins as people and culture director, in a move that highlights the importance of culture in the delivery of the company’s marketing strategy.The new board-level role has been created to ensure that issues regarding people and culture are represented at the most senior level. It is also intended to ensure… Continue reading Emap Advertising Appoints People And Culture Director

The switchover from analogue to digital will be staggered and could begin across sections of the country as early as 2007. The Digital Television Group, the trade body for DTV, is proposing that broadcasters begin a ‘staggered switch-off’ of analogue signals across certain UK regions.It has been suggested that the BBC, Channel 4 and ITV… Continue reading Analogue Television Switch-Off To Be Staggered

The Telegraph Group has secured sponsorship from the River Island Clothing Company for a forthcoming fashion supplement, due to be the biggest ever produced by the newspaper on 13 March.The deal, negotiated by the group’s strategic planner, Dorota Key, represents the second time the two companies have worked together on the Telegraph magazine’s fashion supplement,… Continue reading Telegraph Fashions Sponsorship Deal With River Island

UK terrestrial broadcasters Channel 4 and Five are believed to have held exploratory merger discussions within the last six months.Reports suggest that Channel 4 chief executive Mark Thompson and Lord Hollick, chairman of United Business Media, the minority shareholder in the Five network, have met to discuss the possibility of integration.It had been known that… Continue reading Channel 4 And Five In Discussions Over Possible Merger