Growth in paid search engine marketing in the US will slow to 22.5% this year, compared to 123% during 2003, according to a new report from eMarketer. The e-business research portal has predicted that revenues will surpass $2.5 billion during 2004, but the triple-digit growth of last year will fall considerably.Subscribers to MediaTel Insight can… Continue reading MediaTel Insight: US Search Engine Marketing Growth To Slow
BSkyB was seen in focus last week with shares dipping 2.58% to close at 745p. However, investors welcomed a significant rise in interim net profits and plans to resume dividend payments for the first time in five years (see BSkyB’s Good Run Continues With First Half Results).ITV was also in the spotlight with shares climbing… Continue reading Sharewatch: BSkyB In Focus As Interim Net Profits Rise
i-level, the independently-owned digital marketing agency, has expanded its senior management team with the appointment of Alex Marks as its first ever marketing director and Martin Shaw as buying director.Marks joins from Opus, the sales and marketing operation for GWR, where he was head of trade marketing for a portfolio of commercial radio stations including… Continue reading i-level Appoints Marks As First Ever Marketing Director
The National Magazine Company has announced plans to close its contract publishing division after just two years, due to what is claims are insufficient margins.The division was launched November 2001 by joint directors Julian Downing and Carey Sedgwick, who were brought in from John Brown Citrus to head the operation, which offers customer magazines and… Continue reading Natmags Closes Contract Publishing Arm After Two Years
The BBC could be broken up and divided into four regional divisions under radical new proposals due to be considered by the Government as part of its wide-ranging review of the Corporation.Leaked Government papers drafted by senior civil servants propose creating separate entities for England, Wales, Scotland and Northern Ireland, in a move that would… Continue reading Government To Consider BBC Break-Up In Charter Review
Daily Mail & General Trust was seen in focus yesterday dipping 0.80% on news that it has teamed up with private equity firm Cinven to bid in excess of £550 million for the Telegraph titles as Hollinger International seeks to break itself up.Traders fear Lord Rothermere’s newspaper group could become involved in a costly bidding… Continue reading Sharewatch: Daily Mail Dips On Bid For Telegraph Titles
The Daily Mail & General Trust (DMGT) is understood to have entered the battle to take control of the Telegraph newspapers by teaming up with private equity firm Cinven.The group, which publishes the Daily Mail, has reportedly tabled a bid in excess of £550 million to Hollinger International, parent of the Telegraph newspapers and other… Continue reading DMGT Enters Telegraph Battle As Hollinger Receives Bids
Online advertising in the US hit $7.2 billion in 2003, after a record 38% rise in the fourth quarter, according figures just published by the Internet Advertising Bureau (IAB).Also On MediaTel Insight Today…iTV Betting, Gaming & Lottery To Generate €4.1bn By 2007Revenues generated from interactive television (iTV) betting, gaming and lottery services will generate €4.1… Continue reading MediaTel Insight: US Online Advertising Spend Hits $7.2bn In 2003
After 12pm today the concurrent release of ABC’s consumer magazine figures for the period July to December 2003 will be available to subscribers in MediaTel’s Press database. During Thursday 12 and Friday 13 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to… Continue reading Important Notes: ABC July – December 2003
Dennis Publishing has announced the launch of a new men’s lifestyle magazine dedicated entirely to gambling.The first issue of Inside Edge goes on sale on 11 March with an initial print run of 55,000. It targets an upmarket audience of 28 to 55 year-old men with high disposable incomes and an interest in gambling as… Continue reading Dennis Launches Monthly Gambling Magazine For Men
