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Viacom Outdoor has secured the lucrative £3 million contract to sell advertising on train operating company, Mersey Rail, following a competitive pitch against rival, Maiden Outdoor.The win comes less than two months after Viacom Outdoor snatched the seven-year GNER sales contract from Maiden, in a move that brought an end to its rival’s monopoly of… Continue reading Viacom Snatches Mersey Rail Contract From Maiden

The Government looks increasingly likely to meet its target of switching off the analogue signal by the end of this decade following news that the number of British homes with access to digital television has topped the 10 million mark for the first time.The latest Trends In Television Report from the Institute of Practitioners in… Continue reading Digital Television Tops 10 Million Homes For First Time

Further signs of an improving advertising economy emerged yesterday as Omnicom Group, the world’s largest agency network, announced that its net income jumped by 10% to $221.3 million in the fourth quarter of 2003.The group, which owns BBDO Worldwide and TBWA, said that worldwide revenues were up by 18.3% to $2.5 billion. Revenue growth in… Continue reading Omnicom Posts 18% Revenue Rise As Markets Improve

The success of Freeview shows no signs of slowing and the fledgling free-to-air service looks set to overtake cable to become the second largest platform for multi-channel television by the end of this year.The digital terrestrial service, which is backed by the BBC and BSkyB, is expected to achieve penetration of 4 million households by… Continue reading Continued Growth To Push Freeview Past Cable Television

Kerrang! Radio is to run a one month trial broadcasting on 97.6 FM in Manchester later this month following a decision by Ofcom to offer at least 35 commercial radio licences over the next two years.The announcement follows a successful bid by Kerrang! Radio for the regional ILR FM licence in the West Midlands in… Continue reading Kerrang Radio Prepares FM Broadcasts In Manchester

Channel 4 will this week relaunch its trade marketing website, the in4mer, with a promotional campaign targeting media agencies and advertisers.The new-look extranet will feature upcoming programme information, the latest research and audience data, as well as a range of sponsorship and advertising information.Channel 4 has recruited Bo Selecta star, Avid Merion, to feature on… Continue reading Channel 4 Relaunches Trade Website For Advertisers

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%.Also on MediaTel Insight Today…Global Mobile Shipments Jump 23% In… Continue reading MediaTel Insight: US Business Press Advertising Nudges Up

Media super-regulator Ofcom has cleared the British Heart Foundation’s latest anti-smoking television campaign of being distasteful, despite complaints from more than sixty viewers.The campaign, created by Euro RSCG London, aimed to shock people into quitting by depicting the blocked artery of a thirty year-old smoker and cigarettes dripping with the fatty substance that causes heart… Continue reading Ofcom Clears Hard Hitting Anti-Smoking Campaign

Britain’s annual rate of inflation increased slightly during January, but still remained well below the Bank of England’s 2.0% target, according the latest figures from the Office of National Statistics.The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, rose by 0.1% point to 1.4% last month on the back of bank… Continue reading UK Inflation Inches Up During January

Current media research underestimates the impact and effectiveness of non-television media by as much as twenty percent, according to a major new study launched by Clear Channel UK.The research, commissioned on behalf of the Adshel street furniture division, confirms long-held industry suspicions of under-reporting for a range of non-broadcast media, especially outdoor and press.The Adshel… Continue reading Existing Research Under-Reports Non-Broadcast Media