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Viacom Outdoor has secured the lucrative £3 million contract to sell advertising on train operating company, Mersey Rail, following a competitive pitch against rival, Maiden Outdoor.The win comes less than two months after Viacom Outdoor snatched the seven-year GNER sales contract from Maiden, in a move that brought an end to its rival’s monopoly of… Continue reading Viacom Snatches Mersey Rail Contract From Maiden

The Government looks increasingly likely to meet its target of switching off the analogue signal by the end of this decade following news that the number of British homes with access to digital television has topped the 10 million mark for the first time.The latest Trends In Television Report from the Institute of Practitioners in… Continue reading Digital Television Tops 10 Million Homes For First Time

Further signs of an improving advertising economy emerged yesterday as Omnicom Group, the world’s largest agency network, announced that its net income jumped by 10% to $221.3 million in the fourth quarter of 2003.The group, which owns BBDO Worldwide and TBWA, said that worldwide revenues were up by 18.3% to $2.5 billion. Revenue growth in… Continue reading Omnicom Posts 18% Revenue Rise As Markets Improve

The success of Freeview shows no signs of slowing and the fledgling free-to-air service looks set to overtake cable to become the second largest platform for multi-channel television by the end of this year.The digital terrestrial service, which is backed by the BBC and BSkyB, is expected to achieve penetration of 4 million households by… Continue reading Continued Growth To Push Freeview Past Cable Television

Kerrang! Radio is to run a one month trial broadcasting on 97.6 FM in Manchester later this month following a decision by Ofcom to offer at least 35 commercial radio licences over the next two years.The announcement follows a successful bid by Kerrang! Radio for the regional ILR FM licence in the West Midlands in… Continue reading Kerrang Radio Prepares FM Broadcasts In Manchester

Channel 4 will this week relaunch its trade marketing website, the in4mer, with a promotional campaign targeting media agencies and advertisers.The new-look extranet will feature upcoming programme information, the latest research and audience data, as well as a range of sponsorship and advertising information.Channel 4 has recruited Bo Selecta star, Avid Merion, to feature on… Continue reading Channel 4 Relaunches Trade Website For Advertisers

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%.Also on MediaTel Insight Today…Global Mobile Shipments Jump 23% In… Continue reading MediaTel Insight: US Business Press Advertising Nudges Up

Granada Enterprises has confirmed that marketing and research director, Sue Read, is leaving the company following the creation of a single ITV earlier this month.It is understood that Andy Bagnall, director of knowledge management will absorb her research role and Justin Sampson will take assume responsibility for marketing, when he joins ITV later this year… Continue reading Granada Marketing And Research Head To Step Down

There will be more than 100 mergers and acquisitions in the European media sector this year, as the broader. The Insights report says that media deals will be valued at €20 billion (£13.5 billion) in Europe this year, as the number of transactions exceeds 100. PwC counts only those deals valued at €10 million or… Continue reading MediaTel Insight: European Media Set For Merger Activity

MSN is to become the first major online media owner to react to consumer demands by bringing an end to selling pop-up advertising on its network of websites.The company has announced plans to phase out the sale of pop-ups and pop-unders over the next few months after customer research discovered they are a cause of… Continue reading MSN Bans Pop-Up Advertising Across Entire Network