Granada Enterprises is currently in negotiations with Cadbury Trebor Bassett to prevent the confectionery giant ending its £10 million sponsorship of Coronation Street after almost a decade.Cadbury’s contract came up for renewal at the end of last year and the company is understood to have been in negotiations with ITV sales executives over the terms… Continue reading ITV Negotiates To Keep Coronation Street Sponsor
IPC has secured a number of high-profile advertising partners for the £8 million launch of its new men’s lifestyle magazine, Nuts, which is being trialed among one million potential readers from today.The title, which has been in development since November 2002, hits the news-stands next week with a mix of sport, news, television and women… Continue reading Advertisers Get On Board As IPC Unleashes Nuts
Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work.Ongoing research carried out by the World Association Of Newspapers claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their marketing messages… Continue reading Too Many Newspaper Campaigns Fail To Deliver
Evidence of growth in the European digital TV market is reflected in interim results from Pace Micro Technology which show the company to be operating profitably again.A slump in sales of set-top boxes resulted in pre-tax losses of £16 million in the last financial year (to May 31 2003) but business picked up in the… Continue reading Pace Micro Technology Rides The Digital Wave
Conrad Black’s position at Hollinger has become even more precarious following the resignation of a key executive this week.Peter Atkinson has stepped down from his role as a director and officer, becoming the latest in a line of board members to quit since a controversy over unauthorised executive payments erupted.It was announced yesterday that Atkinson… Continue reading Prominent Director Quits Senior Hollinger Post
The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter.Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation in… Continue reading BBC Charter Review Will Focus On Digital Television
ITV2 has secured Western Wines as the six-figure broadcast sponsor of its entire movie strand, in what is the channel’s biggest single promotional deal to date.The agreement will see the company’s Kumala brand sponsor more than 104 movies on the channel, including box office successes such as Gone In 60 Seconds, Mission Impossible 2 and… Continue reading ITV2 Secures Movie Sponsor In Biggest Deal To Date
The long awaited ITV merger looks almost certain to go ahead unchallenged after shareholders gave the deal their unanimous support in a series of extraordinary general meetings held yesterday.Almost all of Carlton and Granada’s investors voted in favour of the £5.4 billion merger that will see the creation of a single ITV company controlling more… Continue reading ITV Merger Receives Final Green-Light From Shareholders
There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives.Also On MediaTel… Continue reading MediaTel Insight: ITV Advertising Outlook From Merrill Lynch
Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN).Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in October… Continue reading Broadsheets Could Be Living On Borrowed Time
