Carlton has secured a deal with James Villa Holidays that will see the independent tour operator become the exclusive broadcast sponsor of ITV1’s Today With Des and Mel.The deal, which was brokered by Elton Thrussle at ARM-Direct and Peter Manten at Carlton, will run for four months following the return of lunchtime entertainment programme to… Continue reading Carlton Secures Sponsor For Key ITV Daytime Show
Speech-based radio station Oneword has announced a raft of redundancies and a wide-ranging restructure of its operations following the withdrawal of one of its major shareholders.The fledgling digital radio station is currently reviewing its commercial operations in an attempt to reduce costs after Hong Kong-based USI Holdings announced its intention to sell its 50% stake… Continue reading Oneword Restructures As Major Shareholder Pulls Out
The Wireless Group has reached a deal that will see it consolidate its influence over digital broadcasting in London.Kelvin MacKenzie’s radio company has acquired a 10% stake in DRG, owner of the London III digital multiplex licence, from Matsushita Electric Europe, a subsidiary of Panasonic.TWG already has a 23.58% shareholding in DRG as well as… Continue reading Wireless Group Expands Commitment To Digital Radio
Times Online is launching its first electronic brand marketing campaign in an attempt to raise awareness of its travel channel.The campaign, which launched yesterday, runs throughout January and February across three key areas of the Times website, including the travel, appointment and business sections. It will also appear on a range of external travel-related sites.The… Continue reading Times Online Launches Brand Marketing Campaign
Hachette Filipacchi is continuing to strengthen its management team with appointment of Reid Holland to the newly created position of head of trade marketing and circulation with immediate effect.The new position will see Holland assume responsibility for managing and developing circulation, distribution and trade marketing strategy across Hachette’s portfolio of nine titles, which include Red,… Continue reading Hachette Boosts Team With New Head Of Trade Marketing
ITV2 has secured Western Wines as the six-figure broadcast sponsor of its entire movie strand, in what is the channel’s biggest single promotional deal to date.The agreement will see the company’s Kumala brand sponsor more than 104 movies on the channel, including box office successes such as Gone In 60 Seconds, Mission Impossible 2 and… Continue reading ITV2 Secures Movie Sponsor In Biggest Deal To Date
The long awaited ITV merger looks almost certain to go ahead unchallenged after shareholders gave the deal their unanimous support in a series of extraordinary general meetings held yesterday.Almost all of Carlton and Granada’s investors voted in favour of the £5.4 billion merger that will see the creation of a single ITV company controlling more… Continue reading ITV Merger Receives Final Green-Light From Shareholders
There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives.Also On MediaTel… Continue reading MediaTel Insight: ITV Advertising Outlook From Merrill Lynch
International publisher, Future Network, was seen in focus in Friday with shares rising by 0.78% after announcing that encouraging sales of magazines should enable it to post an increase in revenues for 2003 (see Future Network Stays On Track With Trading Update).Emap also continued to attract attention with stock climbing by 1.56% amid reports that… Continue reading Sharewatch: Future Boosted By Positive Magazine Sales
Trinity Mirror is challenging the likes of Chat, Take A Break and That’s Life with the launch of Take It Easy, a new weekly title that will be given away free with the People on Sundays.Take It Easy replaces the People‘s previous weekend offering and focuses on real life stories following extensive research to discover… Continue reading Trinity Mirror Takes It Easy With New Weekly Magazine
