GMG Radio has appointed Clear Marketing to launch a cross-platform advertising campaign to promote the forthcoming launch of its new Smooth FM station.Smooth FM will go live on 2 March and will replace Jazz FM across the Northwest of England with a range of artists, such as Rod Stewart and Norah Jones, who have produced… Continue reading GMG Appoints Clear Marketing For Smooth FM Launch
Opus has announced that Phil Parkinson will take over from Dominic Barker as regional director of its Manchester-based division with immediate effect.Parkinson will step up from his previous role as team leader to oversee all revenue streams for the company outside of London. He will report directly to Peter Charlton, national sales director at Opus.Commenting… Continue reading Opus Appoints Parkinson As New Regional Director
Hachette Filipacchi has poached IPC’s Rita Lewis to become publishing director of its flagship women’s titles Red and B.Lewis, who takes up the position with immediate effect, will assume responsibility for driving forward the Red brand as it attempts to increase its circulation and looks to exploit opportunities in foreign markets.She will also work with… Continue reading Hachette Poaches IPC’s Lewis For Key Publishing Role
Advertising broadcast on all of the UK’s major commercial radio stations can now be tracked by a new system from Nielsen Media Research, designed to bring greater accountability to the medium.The new Adscanner technology, developed by Idioma, continuously monitors live broadcast feeds and uses advanced audio fingerprints to automatically identify the air-time spots that appear… Continue reading Nielsen Rolls Out New Radio Ad-Tracking System
Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%.Also On MediaTel Insight Today…Online Santa Delivers The Goods In Record StyleUS shoppers spent a record $18.5 billion online during the 2003 holiday… Continue reading MediaTel Insight: 2004 Radio Recovery To Be Back-End Loaded
Emap was seen in focus yesterday with shares dipping 0.46% following the surprise the announcement that chief executive of its radio and digital television department, Richard Schoonmaker, is stepping down (see Schoonmaker Steps Down As Emap Performance Boss).Reuters, the global information provider, was also seen in focus with shares increasing by 4.35% ahead of its… Continue reading Sharewatch: Emap Dips As Broadcasting Chief Departs
Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator.The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2.The penetration of digital television… Continue reading Multi-Channel Television Statistics Q3 2003
ISBA is calling on press advertisers to demand ‘verification of appearance’ following estimates that more than £550 million worth of newspaper and magazine ads do not appear as booked.The industry body’s Press Action Group has issued a special guidance note arguing that proof of appearance is a basic requirement that should be available on demand… Continue reading ISBA Urges Advertisers To Demand Proof Of Appearance
Hachette Filipacchi has poached IPC’s Rita Lewis to become publishing director of its flagship women’s titles, Red and B.Lewis, who takes up the positive with immediate effect, will assume responsibility for driving forward the Red brand as it attempta to increase its circulation and looks to expoit opertunites in foreign markets.She will also work with… Continue reading Hachette Poaches IPC’s Lewis For Key Publishing Role
Encouraging sales of magazines should enable Future Network, the international publisher, to post an increase in revenues for 2003, the company said today.Future stated that trading patterns had remained positive in the final months of the year and annual turnover is expected to exceed that for 2002 by 11%.In a statement today, the group said:… Continue reading Future Network Stays On Track With Trading Update
