65 million text messages were sent throughout the UK on the last day of this season’s Premiership, according to the latest data from the Mobile Data Association (MDA).The figures reveal a surge in the number of person to person SMS messages sent on 11 May, as football fans relied on friends or football alert services… Continue reading Text Messages Surge As Premiership Reaches Climax
The broadband market has defied the downturn in the rest of the telecoms and internet sector and ‘enjoyed striking growth’ across the globe in the last three years, according to The McKinsey Quarterly. This expansion is set to continue for the foreseeable future as consumers tap into the benefits of high-speed internet access.Also On MediaTel… Continue reading MediaTel Insight: Broadband To Be A Boon For Business
Week on week analysis of the media market reveals that Cordiant Communications suffered the sector’s most significant decline. The stock fell 34.12% week on week, following the loss of blue chip client Allied Domecq (see Cordiant Bounces Back As Short-Term Funding Is Agreed).Elsewhere, the radio sector was seen in focus after the publication of the… Continue reading Sharewatch: Cordiant Falls Following Loss Of Key Client
GWR’s sales house Opus has secured Nescafé as the first ever sponsor of The Mix Network’s breakfast show, The Morning Crew, in a deal worth around £1.5 million.The year-long sponsorship begins later this month and will run across The Mix Network’s 31 stations, promoting Nescafé Original as the first drink of the day. The advertising… Continue reading Opus Puts Nescafé In The Mix With Breakfast Sponsorship
Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned.In his toughest ever criticism of the proposed legislation, Puttnam is believed to have ordered the Government to… Continue reading Puttnam Threatens To Quash Communications Bill
The BBC has announced plans to strengthen its commercial operations with the launch of a new venture capital unit, called BBC Vecta.In a move likely to anger the Corporation’s commercial rivals, the new division will develop and market products from the BBC’s research and development team for the global media and entertainment markets. The Corporation… Continue reading BBC Strengthens Commercial Unit With Venture Capital Arm
Trinity Mirror’s new chief executive, Sly Bailey, is continuing her shake-up of the group’s senior management team, with the appointment of Ellis Watson to the newly created post of general manager of newspapers.In his new role Ellis will take on responsibility for advertising, circulation and marketing across Trinity Mirror’s entire newspaper portfolio. He will report… Continue reading Trinity Mirror Continues Management Shake-Up
The J-ET electronic trading system for commercial radio campaigns is already helping to revolutionise the planning, buying and selling of air-time, according to an online survey of users at key agencies and sales points.The J-ET system, which now manages booking and accountability for over 75% of all national radio advertising spend, launched in October last… Continue reading J-ET Trading System Boosted By Survey Results
Month on month of analysis of the latest ABC figures show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million.The Daily Mirror suffered one of the sector’s most significant loses, with circulation slipping month… Continue reading ABC National Newspaper Round-Up – April 2003
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to go… Continue reading Encouraging Signs For Digital Radio
