The J-ET electronic trading system for commercial radio campaigns is already helping to revolutionise the planning, buying and selling of air-time, according to an online survey of users at key agencies and sales points.The J-ET system, which now manages booking and accountability for over 75% of all national radio advertising spend, launched in October last… Continue reading J-ET Trading System Boosted By Survey Results
Month on month of analysis of the latest ABC figures show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million.The Daily Mirror suffered one of the sector’s most significant loses, with circulation slipping month… Continue reading ABC National Newspaper Round-Up – April 2003
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to go… Continue reading Encouraging Signs For Digital Radio
Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing year on year growth of 3.1%. The cuts are the result of the war in Iraq but 2004 expenditure is predicted to be up 5.0%.Also On MediaTel… Continue reading MediaTel Insight: Myers Trims 2003 US Ad Forecasts
Week on week analysis of the media market reveals that Cordiant Communications suffered the sector’s most significant decline. The stock fell 34.12% week on week, following the loss of blue chip client Allied Domecq (see Cordiant Bounces Back As Short-Term Funding Is Agreed).Elsewhere, the radio sector was seen in focus after the publication of the… Continue reading Sharewatch: Cordiant Falls Following Loss Of Key Client
GWR’s sales house Opus has secured Nescafé as the first ever sponsor of The Mix Network’s breakfast show, The Morning Crew, in a deal worth around £1.5 million.The year-long sponsorship begins later this month and will run across The Mix Network’s 31 stations, promoting Nescafé Original as the first drink of the day. The advertising… Continue reading Opus Puts Nescafé In The Mix With Breakfast Sponsorship
Influential Labour peer, Lord Puttnam, has strengthened his opposition to the Government’s Communications Bill, with a warning that it will face defeat in the House Of Lords unless plans to relax the UK media ownership regulations are abandoned.In his toughest ever criticism of the proposed legislation, Puttnam is believed to have ordered the Government to… Continue reading Puttnam Threatens To Quash Communications Bill
The BBC has announced plans to strengthen its commercial operations with the launch of a new venture capital unit, called BBC Vecta.In a move likely to anger the Corporation’s commercial rivals, the new division will develop and market products from the BBC’s research and development team for the global media and entertainment markets. The Corporation… Continue reading BBC Strengthens Commercial Unit With Venture Capital Arm
Trinity Mirror’s new chief executive, Sly Bailey, is continuing her shake-up of the group’s senior management team, with the appointment of Ellis Watson to the newly created post of general manager of newspapers.In his new role Ellis will take on responsibility for advertising, circulation and marketing across Trinity Mirror’s entire newspaper portfolio. He will report… Continue reading Trinity Mirror Continues Management Shake-Up
Mobile marketing company, 12Snap, has appointed Martin Copus as its new managing director, replacing Anne de Kerckhove who left last year.Copus will head up the public face of 12Snap and will work alongside the company’s chief executive officer, Michael Birkel.Prior to joining 12Snap, Copus worked in a variety of roles across the marketing industry. He… Continue reading 12Snap Appoints New Managing Director
