Mobile internet services attracted 560 million page impressions during March, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figure represents an increase of 16% on February’s total and marks the first time that the monthly number of page impressions has surpassed the half a billion… Continue reading WAP Usage Figures Peak At Half A Billion During March
Two more events in the MediaTel Group Sports Quiz have put four entrants from Starcom Motive in the top 10 places on the leaderboard.We asked entrants to name the winner of the Rugby League Challenge Cup and the winner of the Embassy Snooker World Championships. Bradford Bulls overcame Leeds Rhinos for the Challenge Cup title,… Continue reading MediaTel Group Sports Quiz Update
It is understood that Carlton chairman, Michael Green, has threatened to call off the proposed merger with Granada if the two are forced to sell their advertising sales houses.According to a report in The Times, Green has pledged to call a halt to the £2.6bn deal to create a single ITV company if the Competition… Continue reading Carlton Boss Threatens To Halt Planned ITV Merger
Ambient advertising in bars and clubs for UIP’s 8 Mile delivered spontaneous ad recall figures that were 63% higher than those for TV, press, cinema and outdoor activity alone, according to research from youth marketing agency 2cv.The study shows that a campaign which ran across Translucis’ Magnetic Network in 230 bars and clubs across the… Continue reading In-Bar Advertising Nets 63% Higher Recall
Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In
The Daily Telegraph has secured the French tourist board, Maison de la France, as the sponsor of a special travel supplement to be published later this month.The one off 24-page tabloid-style supplement will focus on holiday resorts, activities for children and places of cultural interest. It will also include promotions and features covering specific regions… Continue reading Telegraph Secures French Sponsor For Travel Supplement
Advertising group Cordiant Communications was the media sector’s big mover last week, after the loss of blue chip client Allied Domecq plunged the stock into turmoil, causing it to fall 49.9% week on week (see Cordiant Bounces Back As Short-Term Funding Is Agreed).According to a report in The Business, analysts believe that Publicis could buy… Continue reading Sharewatch: Cordiant Falls Despite Take-Over Rumours
Future Publishing is launching a genealogy magazine called Your Family Tree, in an attempt to capitalise on the growing interest in tracking family history.The new launch, which will be handled by Future Digital, reflects the broadening horizons of the computing and creative magazine unit.The title will be published bimonthly with a cover price of £4.99… Continue reading Future Branches Out With Family Tree Magazine
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic warning that a ‘cultural Jurassic Park’ is in the making.Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive towards… Continue reading Communications Bill May Create ‘Cultural Jurassic Park’
The IPA has today announced the appointment of David Payne, former chairman of the Institute of Direct Marketing (IDM), to head up its direct marketing unit.The appointment is part of the IPA’s drive to expand its influence in direct marketing agencies. Payne is a founder member of the IDM and was co-founder of direct marketing… Continue reading IPA Appoints New Direct Marketing Chief
