IPC has secured Surf to sponsor a range of competitions and features in its weekly gossip magazine, Chat.The campaign will centre around a competition inviting Chat readers to participate in a test panel to verify the fact that Surf “removes 99% of all household stains”. The panel will use the washing powder for a week… Continue reading Chat Secures Surf For Advertorial Campaign
Advertising group Cordiant Communications was the media sector’s big mover last week, after the loss of blue chip client Allied Domecq plunged the stock into turmoil, causing it to fall 49.9% week on week (see Cordiant Bounces Back As Short-Term Funding Is Agreed).According to a report in The Business, analysts believe that Publicis could buy… Continue reading Sharewatch: Cordiant Falls Despite Take-Over Rumours
Future Publishing is launching a genealogy magazine called Your Family Tree, in an attempt to capitalise on the growing interest in tracking family history.The new launch, which will be handled by Future Digital, reflects the broadening horizons of the computing and creative magazine unit.The title will be published bimonthly with a cover price of £4.99… Continue reading Future Branches Out With Family Tree Magazine
Chrysalis Group’s pre-tax profits jumped to £9.0 million in the first half of the year, up from just £0.6 million in H1 2002, the company announced this morning.The figures were boosted significantly by the sale in September of Galaxy 101 to Vibe Radio Services for £12.5 million. This disposal added £6.3 million to Chrysalis’ profits,… Continue reading Chrysalis Radio Outperforms Industry
Mobile internet services attracted 560 million page impressions during March, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figure represents an increase of 16% on February’s total and marks the first time that the monthly number of page impressions has surpassed the half a billion… Continue reading WAP Usage Figures Peak At Half A Billion During March
Two more events in the MediaTel Group Sports Quiz have put four entrants from Starcom Motive in the top 10 places on the leaderboard.We asked entrants to name the winner of the Rugby League Challenge Cup and the winner of the Embassy Snooker World Championships. Bradford Bulls overcame Leeds Rhinos for the Challenge Cup title,… Continue reading MediaTel Group Sports Quiz Update
It is understood that Carlton chairman, Michael Green, has threatened to call off the proposed merger with Granada if the two are forced to sell their advertising sales houses.According to a report in The Times, Green has pledged to call a halt to the £2.6bn deal to create a single ITV company if the Competition… Continue reading Carlton Boss Threatens To Halt Planned ITV Merger
Ambient advertising in bars and clubs for UIP’s 8 Mile delivered spontaneous ad recall figures that were 63% higher than those for TV, press, cinema and outdoor activity alone, according to research from youth marketing agency 2cv.The study shows that a campaign which ran across Translucis’ Magnetic Network in 230 bars and clubs across the… Continue reading In-Bar Advertising Nets 63% Higher Recall
Virgin Radio has secured brand stablemate, Virgin Trains, to sponsor Daryl Denham’s Drivetime Show, as part of its Access All Areas initiative.The campaign, which is the first brand tie-in of its kind for the radio station, aims to reinforce the Virgin Trains’ position as a premium travel operator, as well as encouraging on-line advance booking… Continue reading Virgin Radio To Promote Trains In Brand Tie-In
The Daily Telegraph has secured the French tourist board, Maison de la France, as the sponsor of a special travel supplement to be published later this month.The one off 24-page tabloid-style supplement will focus on holiday resorts, activities for children and places of cultural interest. It will also include promotions and features covering specific regions… Continue reading Telegraph Secures French Sponsor For Travel Supplement
