Text messaging reached an all time high in March with an average of 56 million SMS messages sent each day during the month, according to the latest figures from the Mobile Data Association (MDA).The total number of person to person text messages sent across the four UK GSM networks in March 2003 totalled 1.72 billion,… Continue reading Text Messaging Hits All Time High In March
The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics.Also On MediaTel Insight Today…HDTV Attracts Premium Viewers, Says ReportHDTV is firmly established in the mindset of US consumers although questions remain over the extent to which viewers… Continue reading MediaTel Insight: Internet Usage Up 16% In 2002
Carlton and Granada were seen in focus ahead of today’s announcement from the Competition Commission that it has sent a letter to the two groups detailing its concerns over the proposed merger. The stocks were seen up 1.92% and 0.73% respectively.According to a note from Morgan Stanley, issued today, a number of key industry players… Continue reading Sharewatch: ITV Partners Waver On Competition Concerns
The majority of marketing directors are reducing spend on television and cinema advertising in favour of direct marketing, according to new research from market information provider Key Note.The study shows that the increasing popularity of direct mail, web activity, telemarketing and interactive television have helped the direct marketing industry to grow by 14.2% since 2000… Continue reading Marketers Reduce TV Spend In Favour Of Direct Marketing
Viacom Outdoor has secured Carling as the first sponsor of an innovative new advertising platform that will see branded buskers perform across the London Underground Tube network (see Viacom Outdoor Plans Sponsored Buskers).The £600,000 deal will see the drinks brand sponsor several hundred musicians at Tube stations across London, including Oxford Circus, Charing Cross and… Continue reading Viacom Outdoor Secures Carling For Busking Sponsorship
Trinity Mirror is continuing the shake-up of its national newspaper division with the appointment of ex-management consultant, Humphrey Cobbold, to the newly created post of director of strategic development.Cobbold, who previously worked for US management consultancy McKinsey & Co, will take up the position in June and will focus on the strategic development of the… Continue reading Mirror Appoints Director Of Strategic Development
Marketing professionals responsible for major advertising budgets rate proof of return on investment above winning awards, audience research and brand identity when assessing their ad campaigns.New research from VAR International shows that marketers would strongly support the development of performance linked advertising if it could be measured directly against sales conversion.Despite return on investment (ROI)… Continue reading Research Reveals Importance Of Accountability
Flextech Television has secured Hello! magazine as the sponsor of Loose Lips, a new daily talk show on LivingTV.The sponsorship, which comes into effect next month, will include break bumpers featuring a creative designed and produced in-house by Flextech’s Creative Services team.Hello! is hoping the sponsorship will give it exposure to a younger audience in… Continue reading Flextech Brings Hello To Loose Lips On Living TV
The Competition Commission today outlined a number of potentially key sticking points in the proposed merger of Carlton Communications and Granada into a single ITV company. In letters to the two companies, the regulator laid down a number of hypothetical remedies which may open the way for the merger should it be found to be… Continue reading ITV Merger ‘May Not Go Ahead’ Finds Morgan Stanley
