The Department of Trade & Industry has announced that the bid by regional publisher Newsquest for 45 titles currently owned by Independent News & Media has been referred to the Competition Commission.It was revealed two months ago that IN&M was selling its UK regional newspaper business in a deal worth £60 million. The company intends… Continue reading Watchdog To Investigate Latest Newsquest Deal
Capital 95.8 FM has secured a year-long sponsorship deal with British Airways, which will see the creation of commercial radio’s first ‘advertrail’.The £2 million campaign, which begins in June, will see British Airways become the first sponsor of the weather bulletins on the station’s recently relaunched Breakfast Zone with Chris Tarrant.A special ‘Something For The… Continue reading Capital Takes Off With British Airways ‘Advertrail’ Campaign
Direct mail continues to prove its worth to advertisers in the difficult economic climate, with expenditure increasing by 4.5% year on year during the first quarter of 2003 to more than £658 million.The latest official figures from the Direct Mail Information Service (DMIS) also show that the volume of direct mail rose by 4.2% during… Continue reading Direct Mail Gets Off To A Flying Start In 2003
The Telegraph Group has joined forces with leading broadsheet newspaper publishers across Europe to create a pan-European ad package for high level executive recruitment.The innovative arrangement, which is the first of its kind for the Telegraph, will see the paper team up with Le Figaro newspaper in France and Frakfurter Allegermaine in Germany to provide… Continue reading Telegraph Creates Cross-European Ad Package
The Radio Authority has urged the new super-regulator, Ofcom, to carry on its model of regulation when it assumes its full responsibilities at the end of the year.In its final Annual Report before being phased out by the new catch-all regulator, the current radio watchdog emphasised that its ability to oversee “fifty thousand programme hours”… Continue reading Radio Authority Calls For Ofcom To Carry On Legacy
Global mobile messaging revenues will double to almost $70 billion by 2007 as a result of further growth of SMS text messaging and uptake of new services. This is according to a study from media and technology consultancy Analysys.Also On MediaTel Insight Today…Merrill Lynch Cuts ITV 2003 Airtime Revenue ForecastsAnalysts at Merrill Lynch have downgraded… Continue reading MediaTel Insight: Mobile Messaging To Bring In The Lucre
The ASA has intervened in a dispute between Freeserve and NTL by upholding complaints against a series of ads, which misleadingly implied that NTL was the UK’s number one broadband internet provider.Freeserve objected to the national press and magazine ads for NTL’s 128 kbps internet service, claiming that the product was too slow for its… Continue reading ASA Sides With Freeserve In Broadband Dispute
Following the Competition Commission’s decision to block GWR’s bid to buy Galaxy 101 and merge it with Vibe FM in Bristol, NewsLine editor, Gareth Jones, looks at what lies ahead for some of the UK’s biggest radio companies in the newly deregulated market.Over the last few months it has been widely accepted that the relaxation… Continue reading NewsLine Column: A Spanner In The Works For Radio Consolidation?
BBC3 is celebrating its first 100 days on air by claiming an increase in share amongst its key 25 to 34 year-old audience.The digital entertainment channel, which launched last year after a series of delays and setbacks, has seen its share of the key youth demographic increase by 0.5% points on its predecessor BBC Choice.According… Continue reading BBC3 Claims Share Increase For Target Youth Audience
Lord Currie, the chairman of the new communications super-regulator, Ofcom, has pledged his support for co-regulation of the broadcast advertising industry.Speaking at the annual Advertising Association lunch yesterday, he commented: “Regulatory intervention should involve the least intrusive method possible to achieve the regulatory and public policy requirements we must discharge. This means a greater reliance… Continue reading Currie Pledges Support For Co-Regulation Of Industry
