The Incorporated Society Of British Advertisers has strongly condemned a Government proposal calling for the complete ban of food and drink advertising during pre-school children’s TV programmes and related scheduling.The industry body claims the existing rules governing advertising to children are stringent enough and argues that the loss of revenue caused by such a ban… Continue reading ISBA Condemns Calls To Restrict Pre-School TV Advertising
Analysts at Morgan Stanley predict that BSkyB will report 153,000 new subscribers to its digital satellite service when it posts third quarter financial results later this month.This figure is at the top end of expectations, with Lehman Brothers expecting 145,000 additions and Merrill Lynch looking at 137,000.Morgan Stanley says that Sky faced limited competition during… Continue reading Morgan Stanley Expects 153k New Sky Subs In Q3
Capital Radio is launching a digital tracking system to measure on-air credits, in a move intended to improve the accountability of radio sponsorship and promotions.The new system, which has been developed in conjunction with Autonomy Corporation, monitors every second of a station’s output and uses voice recognition technology to hear and record any pre-determined brand… Continue reading Capital Radio Launches Sponsorship Tracking System
ITV2 appears to be benefiting from the success of the second series of I’m A Celebrity – Get Me Out Of Here and its coverage of the reality TV show has helped the channel to achieve its highest ever weekly share of viewing.According to figures from BARB, ITV2 achieved a 3.28% share of viewing in… Continue reading ITV2 Scores With I’m A Celebrity Get Me Out Of Here
Virgin Radio is planning to expand into the regional market and has announced its intention to launch FM radio stations in the West Midlands and Glasgow.The Glasgow-based Scottish Media Group is in the final stages of developing a new regional format of Virgin’s national station in bid for the proposed West Midlands FM licence. The… Continue reading Virgin Radio Looks To Tackle Regional Market
Chrysalis Radio chairman, Chris Wright, has vowed to play a ‘leading role’ in the formation of the UK radio landscape that will emerge after the new Communications Bill proposals come into force later this year.Also On MediaTel Insight Today…Online Content Providers Must Pioneer New Payment Methods, Says ReportThe introduction of more secure payment options could… Continue reading MediaTel Insight: Chrysalis Looks To Consolidation
IPC has secured Surf to sponsor a range of competitions and features in its weekly gossip magazine, Chat.The campaign will centre around a competition inviting Chat readers to participate in a test panel to verify the fact that Surf “removes 99% of all household stains”. The panel will use the washing powder for a week… Continue reading Chat Secures Surf For Advertorial Campaign
The ASA has dismissed complaints made by Transport for London against a series of ads for Easyjet, which appeared to ridicule the congestion charge and the Mayor of London, Ken Livingstone.Each of the ads, which launched to coincide with the introduction of the scheme in London, featured the official congestion charge logo and stated: “C… Continue reading Easyjet Escapes Censure Over Congestion Charge Ads
Carlton and Granada remained in focus on Tuesday as investors considered reports that Carlton chairman, Michael Green, has threatened to call off the proposed merger if the two groups are forced to sell their advertising sales houses (see Carlton Boss Threatens To Halt Planned ITV Merger). Carlton saw its stock remain stable at 104p, while… Continue reading Sharewatch: ITV Partners In Focus On Merger Speculation
Advertising group Cordiant Communications was the media sector’s big mover last week, after the loss of blue chip client Allied Domecq plunged the stock into turmoil, causing it to fall 49.9% week on week (see Cordiant Bounces Back As Short-Term Funding Is Agreed).According to a report in The Business, analysts believe that Publicis could buy… Continue reading Sharewatch: Cordiant Falls Despite Take-Over Rumours
