Internet usage is highest from noon to mid-afternoon and gradually declines throughout the day to a low point at midnight, according to the latest ad serving trend report from DoubleClick.The report, for the first quarter of 2003, supports research by Nielsen and comScore which deduced that the online medium has distinctive dayparts, just like television.… Continue reading DoubleClick Survey Shows Work Time Is Internet Prime Time
James Brown, the ebullient founder of lad’s mag Loaded, has bowed to market forces and agreed to sell his I Feel Good magazine business to publisher Felix Dennis.It was reported last week that IFG had received a takeover approach but at the time, the company refused to elaborate on the identity of the bidder.Dennis Publishing,… Continue reading New Acquisition Makes Dennis Feel Good
Losses at UK cable operator, Telewest Communications, rose by 13% to £187 million in the first quarter of the year, whilst turnover was flat year on year at £335 million.Despite the increase in losses, the group did managed to become cash-flow positive in the quarter and also achieved record earnings of £105 million, up 15%… Continue reading Telewest Losses Rise 13% In Q1
IPC’s flagship women’s weekly Marie Claire is to feature four different celebrity covers, each representing a different charity, for its June issue of the magazine.Marie Claire, positioned as the thinking woman’s glossy, will donate 30p from each cover to one of four charities; Rape Crisis, Breast Cancer Care, NSPCC and UNICEF. Each cover will feature… Continue reading Marie Claire Promotes Four Covers In Charity Drive
Flytxt has secured Novartis Consumer Health for an innovative campaign to promote the launch of Aller-eze nasal spray and eye drops throughout the summer hay fever season.The SMS campaign, which coincides with with Allergy Week (12-18 May), will enable consumers to receive personalised, up to date, regular pollen count information through their mobile phones. Subscribers… Continue reading Flytxt Secures Novartis For Pollen Alert SMS Campaign
The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time.Also On MediaTel Insight Today…German Surfers Ride The Broadband WaveGermany has consolidated its position as Europe’s leading internet market and around… Continue reading MediaTel Insight: Simultaneous Media Usage Increases
The BBC is readying itself for a backlash from commercial broadcasters, after revealing it is to produce a second series of the reality TV show, Fame Academy.Announcing the new series, the Corporation was keen to emphasise the ‘public service’ and charitable nature of the show, after the previous series raised £1 million for good causes.… Continue reading BBC Faces Commercial Wrath With More Fame Academy
Troubled advertising group Cordiant Communications was the media sector’s big mover again on Thursday, seen up 73.33% after reporting its 2002 results in time to avert a suspension in trading of its shares (see Cordiant Bounces Back As Short-Term Funding Is Agreed).However, it may well prove a hollow victory for the group as Cordiant’s auditor,… Continue reading Sharewatch: Cordiant Rises After Last Minute Restructuring
Beleaguered advertising group Cordiant continued to fall yesterday (see Cordiant Shares Nose-Dive As Major Client Walks), down a further 30.23%, on concerns it would not be able to publish its figures in time to meet the deadline set by the UK listings authority.Yesterday traders feared the company, which has received preliminary approaches ahead of possible… Continue reading Sharewatch: Cordiant Falls On Fears Of Suspended Trading
ITV is planning to launch a number of new digital channels to tackle its declining power ratio in the digital marketplace.Speaking at the United TV 2003 conference, Granada’s chairman Charles Allen announced its first new digital channel will be named ITV Gold.ITV executives remain tight lipped about the new launch but it is expected to… Continue reading ITV Plans Digital Channel For Re-Runs
