BT is today unveiling plans for a wireless broadband network in 1,000 pubs, cafés and restaurants across the UK, in an attempt to increase the popularity of its high speed internet services.According to reports, the broadband service, known as WiFi, will allow customers to use their laptops to link wire-free into the national broadband network.… Continue reading BT To Transform Pubs And Cafés In To WiFi Hotspots
UK magazine publisher, Highbury House Communications, says that trading in the first quarter of the year has been encouraging, with profits ahead of last year.The group says that the consumer portfolio is performing well, although difficult conditions remain in the business publishing market. However, a few business sectors have shown some improvement.Trading figures for April… Continue reading Highbury House Sees Encouraging Trading
A peak of 9.6 million viewers tuned into BBC1 last Saturday to watch Arsenal’s victory over Southampton, giving the channel its best FA Cup Final viewing figures for three years.Unofficial overnight data from BARB show that the game, which kicked off in Cardiff’s Millennium Stadium at 3pm, was watched by an average of 8.6 million… Continue reading BBC’s Cup Runneth Over With Arsenal Victory
Wireless Group-owned sports radio station talkSPORT has secured a deal with the National Geographic Channel to promote its new wildlife series.The promotion for the new six-part Built for the Kill series, will run from 21 to 30 May on the station’s drivetime slot and will invite listeners to text in to the station to reveal… Continue reading TalkSPORT Goes Wild With National Geographic Promotion
Commercial radio has seen advertising expenditure rise to record levels, with £138.9 million being spent on the medium in the first three months of this year, according to the latest data from the Radio Advertising Bureau (RAB).The figures represent a 2.3% increase on the same period the previous year and take first quarter adspend to… Continue reading Commercial Radio Sees Highest Ever First Quarter Adspend
Deals that see advertisers agreeing to commit a proportion of their budget to ITV in return for air-time discounts, could be banned by the Competition Commission if the proposed merger of Carlton and Granada is allowed to go ahead.The ban is one of a number of suggestions being put forward by the Commission, which is… Continue reading Competition Commission May Ban ITV Share Deals
Popworld magazine has appointed wireless marketing company Flytxt to launch an SMS service for its readers.The first issue of the magazine will be supported by an SMS advertising campaign and text messages will be used to build interactivity into the Popworld brand, which also includes an online presence and a Channel 4 television show.Flytxt is… Continue reading Popworld Appoints Flytxt For SMS Marketing Drive
Virgin Mobile has unveiled a £100,000 youth marketing campaign to launch its new low cost phone tariff across a range of advertising platforms in the UK.The ‘PPPosse’ campaign targets 16 to 24 year-old urban music lovers and aims to create Britain’s biggest “text posse” by luring consumers with lower rates.Virgin has hired UK garage band,… Continue reading Virgin Launches Youth Marketing Campaign For New Tariff
US advertising spend rose by 1.5% year on year in the first quarter, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research.Also On MediaTel Insight Today…Digital TV Is Having A ‘Deep-Seated’ Effect, Says ReportThere are a total of 24 million digital pay TV subscribers in Western Europe and this… Continue reading MediaTel Insight: US Advertising Grows 1.5% In First Quarter
Beleaguered advertising group Cordiant was once again in focus, up 12.90% yesterday, following reports it is looking to extend its deal with French media giant Publicis, beyond the joint ownership of media buying company Zenith Optimedia.Elsewhere, United Business Media rose 12.29% after a positive AGM and some encouraging comments from brokers.Broader market sentiment was cheered… Continue reading Sharewatch: Cordiant Rises On Acquisition Speculation
