The number of UK homes with broadband cable internet access has broken the one million mark, according to cable operators NTL and Telewest.More than 12 million homes are currently able to receive cable modem services across the two operators’ networks, but only one million have so far signed up to the service.The companies claim that… Continue reading UK Cable Broadband Tops One Million Households
Shares in troubled advertising and public relations group, Cordiant Communications, shot up by 53% this morning as the company announced that it has secured an emergency financing package which will provide funds until 15 July 2003.Earlier in the week Cordiant was hit by news of the impending loss of one its major clients, drinks group… Continue reading Cordiant Bounces Back As Short-Term Funding Is Agreed
Channel 4 has secured 02 to sponsor the fourth series of Big Brother, which will start at the end of the month.The new campaign will rely heavily on programme tie-ins and interactivity through MMS, SMS and mobile internet services. There will be a new media messaging facility, which will allow viewers to subscribe to MMS… Continue reading 02 To Sponsor Big Brother With Enhanced Interactivity
Culture Secretary Tessa Jowell has strongly defended the proposed liberalisation of the UK media regulations, which will allow the foreign ownership of UK media assets.Speaking at yesterday’s Westminster Media Forum, Jowell pledged her commitment to proposals put forward in the Communications Bill, saying: “Our policy is simple, we will remove ownership rules where possible because… Continue reading Jowell Moves To Defend Foreign Ownership Deregulation
Flextech Television has appointed Lisa Opie as managing director, following Jane Lighting’s move to Channel Five (see Channel Five Names Lighting As New Chief Executive).Opie, who has been acting MD since the departure of Lighting, will report to the managing director of Telewest, Charles Burdick.She will be responsible for the overall strategy of the content… Continue reading Flextech Appoints Opie As Managing Director
US business to consumer commerce spending will top $90 billion this year, due to some extent to the surging popularity of broadband, according to a new study from eMarketer.Also On MediaTel Insight Today…Telewest Losses Rise 13% In Q1Losses at UK cable operator, Telewest Communications, rose by 13% to £187 million in the first quarter of… Continue reading MediaTel Insight: B2C Ecommerce Growth Maintained
Shopfront Media has secured the Telegraph group to trial LED adsites at 25 independent newsagents across London, as part of the paper’s £2.5 million outdoor ad campaign (see Daily Telegraph Launches Nation-Wide Ad Campaign).The new adsites will feature the Daily Telegraph’s ‘Read a bestseller every day’ strapline and will highlight the content of each day’s… Continue reading Shopfront Media Secures Telegraph For Ad Deal
The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics.The latest Expenditure and Food Survey found that the number of online homes remained constant at more than 11 million in the final three months of the year.… Continue reading Newsline Feature: Internet Usage On The Up In 2002
The ASA received a record 13,959 complaints over non-broadcast advertisements during 2002, according to its Annual Report for 2002.According to the report, complaints increased by 10.8% year on year. An advert for the British Heart Foundation, featuring a woman with a plastic bag over her head, was the most complained about ad of the year.… Continue reading Complaints Against Advertising Reach Record High
The majority of marketing directors are reducing spend on television and cinema advertising in favour of direct marketing, according to new research from market information provider Key Note.The study shows that the increasing popularity of direct mail, web activity, telemarketing and interactive television have helped the direct marketing industry to grow by 14.2% since 2000… Continue reading Marketers Reduce TV Spend In Favour Of Direct Marketing
