With the recent TV United conference still provoking discussion amongst media planners and buyers, Simon Summerscales, strategist at Naked Communications, argues that its time to seriously consider the future of the advertising spot.The recent TV United conference boasted a fabulous line up of speakers, and I must admit to being excited by my trip to… Continue reading NewsLine Column: The Power Of TV
Global market research firm, Taylor Nelson Sofres (TNS), has this morning confirmed that it plans to buy NFO Worldgroup for $425 million. The announcement comes after a preliminary statement from TNS last week, in which it confirmed that discussions with NFO’s owner, Interpublic Group, were underway.Based on 2002 revenues, this deal will place Taylor Nelson… Continue reading TNS Shares Jump On $425m NFO Worldgroup Acquisition
Cinema admissions fell by 6.2% year on year during April to just below 12.5 million, according to the latest figures from the Cinema Advertising Association (CAA).April’s figure takes cinema admissions for the year to date to 54.1 million, which equates to a loss of 12% on the same period in the previous year. However, with… Continue reading Cinema Admissions Dip During April
Capital 95.8 FM is launching a major TV and cinema advertising campaign, in an attempt to attract new listeners in the London area.The integrated multi-media campaign will launch later this week to promote the recent changes to the station’s music policy.The initial activity will include a TV campaign that will run across the Carlton and… Continue reading Capital Lures New Listeners With Major Ad Campaign
Channel 4 is preparing for the launch of the fourth series of Big Brother later this month with a widespread outdoor ad campaign, featuring a series of giant 200ft logos.The outdoor campaign will use the show’s iconic eye logo appear on poster sites across the UK, with innovative landscape marketing at 4 key sites across… Continue reading Channel 4 Unveils Outdoor Push For Big Brother
Adshel has restructured its regional sales team with the appointment of Joanne McGawley and Peter Halpin, as the respective heads of local sales in the north and the south of England.McGawley will manage a team of 23, with responsibility for local direct sales in the HTV, West Country, Granada and Yorkshire Tyne-Tees regions. She will… Continue reading Adshel Shakes Up Local Sales Unit With New Appointments
The lack of high-speed internet access in rural areas is causing the UK’s digital divide to worsen, according to new research released this week.The latest annual State Of The Countryside report shows that just 26% of people in market towns have affordable broadband internet access, compared with two-thirds of the UK’s urban population.This figure falls… Continue reading Research Shows Digital Divide Is Worsening
The increasing popularity of reality-TV has changed the way consumers respond to radio advertising, with research showing that ‘real’ ads are the most effective.A study commissioned by radio specialist, Eardrum, shows that the recent explosion of reality-TV programmes such as Big Brother and Pop Idol has changed people’s expectations of radio advertising.Now the most popular… Continue reading Listeners Look For Reality In Radio Ads
Almost one hundred million homes, equivalent to 10% global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. However, major expansion is still to come.Also On MediaTel Insight Today…First Quarter Ad Agency Performance ComparisonsOmnicom and WPP are performing most strongly of the… Continue reading MediaTel Insight: Digital TV Approaches 100 Million Homes
BSkyB was seen in focus yesterday, down 0.44%, after releasing its third quarter results, which revealed the group added 150,000 subscribers to its digital satellite platform in the three months to September 2002 (see BSkyB Adds 150,000 New Subscribers In Q3).Meanwhile, News Corp chief executive, Rupert Murdoch, dismissed speculation that he is planning to bid… Continue reading Sharewatch: BSkyB Falls As Murdoch Shuns Channel Five
