At-work internet users are a potentially lucrative audience and marketers would be well advised to devote a portion of their advertising budget towards reaching these people by day, according to new research from the US this week.Also On MediaTel Insight Today…Capital Takes Stock As Ad Slowdown PersistsThe management at Capital Radio remain confident about the… Continue reading MediaTel Insight: Advertisers Eye At-Work Surfers
Fledgling media group, Inter-ad, has secured a number of high profile brands to appear on its new network of digital advertising screens in shopping centres across the UK.Brands including Cadbury’s, Dixons, Vision Express and KFC have agreed to trial the new AdVantage network, which will use the latest technology to deliver advertising content directly to… Continue reading New Digital Ad Network Launches For Shoppers
BSkyB was seen in focus yesterday, down 0.44%, after releasing its third quarter results, which revealed the group added 150,000 subscribers to its digital satellite platform in the three months to September 2002 (see BSkyB Adds 150,000 New Subscribers In Q3).Meanwhile, News Corp chief executive, Rupert Murdoch, dismissed speculation that he is planning to bid… Continue reading Sharewatch: BSkyB Falls As Murdoch Shuns Channel Five
Leading London radio station Capital 95.8 FM saw advertising revenue fall by almost 15% year on year during the first quarter of 2003, according to figures compiled exclusively for NewsLine by Nielsen Media Research.The fall from £9.3 million to just below £8 million coincides with the 10.5% year on year drop in weekly reach seen… Continue reading Ad Revenue Follows Weekly Reach Down At Capital 95.8 FM
With the recent TV United conference still provoking discussion amongst media planners and buyers, Simon Summerscales, strategist at Naked Communications, argues that its time to seriously consider the future of the advertising spot.The recent TV United conference boasted a fabulous line up of speakers, and I must admit to being excited by my trip to… Continue reading NewsLine Column: The Power Of TV
Global market research firm, Taylor Nelson Sofres (TNS), has this morning confirmed that it plans to buy NFO Worldgroup for $425 million. The announcement comes after a preliminary statement from TNS last week, in which it confirmed that discussions with NFO’s owner, Interpublic Group, were underway.Based on 2002 revenues, this deal will place Taylor Nelson… Continue reading TNS Shares Jump On $425m NFO Worldgroup Acquisition
Cinema admissions fell by 6.2% year on year during April to just below 12.5 million, according to the latest figures from the Cinema Advertising Association (CAA).April’s figure takes cinema admissions for the year to date to 54.1 million, which equates to a loss of 12% on the same period in the previous year. However, with… Continue reading Cinema Admissions Dip During April
Capital 95.8 FM is launching a major TV and cinema advertising campaign, in an attempt to attract new listeners in the London area.The integrated multi-media campaign will launch later this week to promote the recent changes to the station’s music policy.The initial activity will include a TV campaign that will run across the Carlton and… Continue reading Capital Lures New Listeners With Major Ad Campaign
Channel 4 is preparing for the launch of the fourth series of Big Brother later this month with a widespread outdoor ad campaign, featuring a series of giant 200ft logos.The outdoor campaign will use the show’s iconic eye logo appear on poster sites across the UK, with innovative landscape marketing at 4 key sites across… Continue reading Channel 4 Unveils Outdoor Push For Big Brother
Adshel has restructured its regional sales team with the appointment of Joanne McGawley and Peter Halpin, as the respective heads of local sales in the north and the south of England.McGawley will manage a team of 23, with responsibility for local direct sales in the HTV, West Country, Granada and Yorkshire Tyne-Tees regions. She will… Continue reading Adshel Shakes Up Local Sales Unit With New Appointments
